social media strategy
Phone : 00 44 (0) 208 144 2304
Phone : 00 44 (0) 115 714 0600
Mobile : 00 44 (0) 7930 330125
What is your social media marketing strategy?
It has to add value to the marketing mix - here is a 10-step social media strategy checklist.
1. What are we trying to achieve?
2. Why social media?
3. What is the best social media to help us best accomplish our goals?
4. What will we do less of if we're spending resources on social media?
5. Will we have to sacrifice something else to allow resources for social media?
6. How can we encourage people to join in and participate?
7. Who is going to manage and maintain our social media?
8. Have we the resources to maintain our social media, or will this be a short term campaign?
9. How does social media integrate into our overall marketing mix and communications strategy?
10. How do we measure our social media achievements?
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
social media Strategy
Socialmedia strategy, socialmedia advertising, facebook advertising, twitter advertising
Our socialmedia strategy services are designed to help you get the most from your socialmedia advertising, facebook advertising and Twitter advertising. The strategising of your advertising spend in all social media forums can lead to your developing a valuable platform from which to make your new and existing customers aware of the latest news from your brand.
Use our socialmedia strategy services to exploit your market to its fullest potential. With Panther behind your socialmedia advertising, Facebook advertising and Twitter advertising you’ll learn how to capture your corner of the market in a way that puts you in the top spot for hotly contested customer attention.
Socialmedia strategy can also help you to exploit brand new sales opportunities – cracking open markets that you either didn’t previously know existed, or which you have to date been unable to get a foothold in. Using our Facebook advertising and Twitter advertising strategies, your socialmedia advertising presence will start to reach out to whole new segments of your potential market.
One of the most valuable effects of a proper social media campaign is that it helps you to learn as much about your customer’s wants, needs and behaviour as they do about your products and services. What better way to help attune your offerings to the expectations your customers actually have? Use our socialmedia strategy to tune your Facebook advertising and Twitter advertising so that potential customers feel you are reaching them with a proposition that ticks all their boxes.
Your socialmedia advertising could become one of the most profitable strings in your marketing bow. With more and more net users taking their cues from recommendations, “Likes” and social media presence, you can’t afford to miss the opportunity to communicate with them on a level that they are used to.
Your customers use social media sites like Facebook and Twitter to lead their online lives. Use our Facebook advertising and Twitter advertising tactics to help reach them where they live. For more information on how Panther’s socialmedia strategy and socialmedia advertising training can help you make the most of your niche, just contact us for more information.
read more1. What are we trying to achieve?
Before setting off on the path of developing your social media strategy you need to have an understanding of what you can and wish to achieve, whether you are looking for more sales, leads, customers or awareness.
2. Why social media?
Determine who to target with your social media and why. Make your targets niche for greater effect and join in the groups discussing issues relevant to your business and clientele.
3. What is the best social media to help us best accomplish our goals?
There is a huge variety of social media available, review what your targets are using and why and try to choose a cross section of different social media to generate the greatest chatter. Consider using blogs, networking sites, real-time updates, review sites....etc.
4. We must be prepared to loosen our grip on our brand, just a little bit.
Don't forget to be social! Participate in conversations and interact with your followers and groups relevant to your customers and contacts.
5. How can we encourage people to join in and participate?
Encourage your users and contacts to participate, comment on things you like, proliferate posts you approve of and encourage others to proliferate your posts. It is in following that you may become followed, by commenting people are more likely to take an interest in what you say and become aware of your offering.
6. Who is going to manage and maintain our social media?
You will have to do some work! Social media does not maintain itself. When you are ready to commit to social media ensure you make the time or nominate a team of people to make regular posts, manage and encourage others to keep talking and participating and responding.
7. Have we the resources to maintain our social media, or will this be a short term campaign?
Make sure you have the budget for your social media campaign. This may be time rather than money but if you begin a campaign or a long term social media don't allow it to fall by the wayside.
8. How does social media integrate into our overall marketing mix and communications strategy?
All marketing needs to be integrated, whether this be online, offline, social media or direct mail your marketing channels must support and integrate with one another.
9. How do we measure our social media achievements?
Decide what your measure of success will be, this could be followers, views, comments or subscribers.
10.Will we have to sacrifice something else to allow resources for social media?
Unless you have unlimited resources, the chances are you will not be able to write open cheques for social media. Just as well social media can be more cost effective than other more traditional marketing. Consider a mix of social media and traditional marketing methods to work together with the best budget you can afford.
Panther’s social media training courses will give you hands-on, practical tuition for making the most of your blog and social networking such as Facebook, Twitter, LinkedIn and YouTube. You will learn the pitfalls of using Social Media and things not to do as well as best practice for spreading your message and engaging your clients within a cohesive social media strategy. The Social Media training is led by marketing and internet marketing professionals with real-world experience of implementing Social Media campaigns for business.
Visit social-media-marketing for details of Panther's four hour taster set up sessions and one day Social media basics session
Two day Social media strategy and advanced setup session
On completion delegates will:
Understand how to develop their own social media strategy
Understand how to develop a social media map
Be able to set up accounts in Ning and other selected social media
Be able to use some more useful tools such as Ping, Hoot and Social Oomph
Day one - Understanding what social media strategy is and how to link it to your marketing and business strategy
Review your existing marketing strategy
Consider your marketing strategy in the context of the web2, digital marketing, SEO, PPC and social media landscape
Niche marketing via Social Media networks
Exploring Groups and Meta Groups
Develop your social media marketing objectives and strategy
Build a social media map relevant to you your strategy
Day two - Creating your own social network
Integrated web services
Social Networks and Business
Social media analytics and measurement
Services provided by Yahoo, Google and OpenID
Set up LinkedIn groups, Facebook ads, Twitter lists and other tools, Ning groups and other social media
Use of Ping, Hoot, Social Oomph and other Twitter tools
Course Pre-requisites
Prior to attending this Social Media Training course delegates should have:
A good understanding of the web
Remote access to e-mail - you will be setting up new accounts during the course.
Twitter, LinkedIn & Facebook accounts already set up
*On site prices are based on site being within 50 miles of Leicester. If the clients site is further an extra cost will be incurred
Call 0115 714 0600 or email kirsty@panther.org.uk to book and find out what training and social media marketing services we can package for you and how they can help you improver your brand and sales.
Social media mapping - We will map the social media landscape and develop a social media network that is specific to your strategy and marketing requirements
Social media set up - Once the social media map is approved we will set up your network across social media sites, networks, blogs and twitters so that you can update multiple accounts and groups quickly and swiftly from just a few portals.
Social Bookmarking - Social bookmarking is very popular these days as people prefer to keep their list of favourite websites online and also share it with others. These bookmarks also serve as back links to your website. This helps your overall SEO strategy and adds to visibility of your website.
Collection of client testimonials to feature on web site and be used in social media and digital/traditional PR
Ad hoc copywriting to include keywords or phrases vital to your business profile and services
Editing of text you provide to ensure efficient company messaging
Regular updates of company news
Creation and placement of press articles with leading online publications
Distribution of articles to printed media editors in your target markets
Collection of subscriber details for future marketing through email shot service updates and direct marketing campaigns
RSS Feeds - We will link in RSS feeds to your website, blogs and social media where it is possible
Link Development - We will develop back links from high juice website to improve your organic optimisation
One Way Links from Directory - We submit your site to free search engines and directories and get one way links from these sites. This helps to improve link popularity of the site.
Category tagging that will not only give your site visitor direct access to the information they need, it will also keep them on the site longer.
Article Submissions - We help you express yourself to a large number of audiences by submitting your article to 100s of Search Engine Friendly Articles Directories.
Video Submission - Google also displays videos in its organic listings. We can create and optimise video presentation of your business and submit it to various video sharing sites like Youtube, MySpace, Google Video, Metacafe, etc
XML News feeds direct to your website with cameo feeds to your social media portals to update your whole profile
- Using XML integrated feeds, your website will updated automatically in real time.
- Taking cameo snippets from your XML news stream we will update all your blogs and social media network
- Your site will be kept dynamic and up to date, being seen as the leading industry voice, enhancing credibility and buyer confidence.
Provide your customers and affiliates with the latest industry news but always bring them back to your site to read your unique articles.
We will publish news within newsletters, online or offline, to retain your customers.
We will drive traffic in front of your website staff profiles to let them know they are talking to the experts. Your designated journalists can take expert opinion and add these to the latest stories
Give you breaking news stories. These are an ideal way to gather comment from site visitors, on the exact issues that interest them.
We will give you historical links. This ensures archived articles can still be viewed by search engine spiders.
Searchable terms will be built into your unique brief; your designated editor will integrate these into your unique articles to increase organic traffic
International sourcing from tens of thousands of both Primary and Secondary locations.
Dedicated researchers, journalists, editors and copy writers – all dedicated to producing first class, niche, real time and unique news content.
Dedicated, sector specific editorial teams, experienced in writing to thousands of bespoke client editorial briefs – every day!
Multi lingual offering enables our clients to also have unique news content written in French, Spanish, German, Swedish, Italian and Dutch.
SOCIAL MEDIA PROFILES FOR YOUR BUSINESS
Social media profiles are an essential part of your on line marketing. There are 6 essential parts to your social marketing DNA or profile:
Locking your social media strategy into your marketing strategy
You will receive advice and guidance from seasoned Chartered Marketers to ensure the correct marriage of your social media strategy and marketing strategy. Depending on your requirements and location this can be achieved over the phone, by Skype video conference or face to face meetings.
Setting up your social media accounts and grouping them to match your strategy will be done by BCS qualified internet marketers. This is important and key to your strategy. To reduce the time required to maintain and update the social media you need the accounts grouped so you only have to input to one or a few boxes that will then update dozens that are directly matched to your message strategy for each group.
The message and the words that will promote your business
Our editors will tailor the message to your audience; B2B or B2C; corporate or small business; student audience or +50; niche consumer market or industrial. We will write with the tone of voice and style that will best communicate your message to your target markets.
Photos, images and videos
Social media profiles work better with professionally produced images, photos and video clips to embed in your profile. We will take your existing material or organise the production of new material that is locked into your social media strategy and message.
Professionally voiced audio clips
If you add a professionally voiced audio clip to your social media profile, people will be able to quickly understand your offering and message; they can be listening and browsing your profile at the same time.
Uploading and tailoring your profile to the correct social media for your social media marketing strategy We can work with you in two ways here: -
We can upload your profile onto any networking site. There are hundreds to choose from. The important thing is to upload to the correct ones for your strategy. Different social media have some limitations, as each site has different upload criteria. Some allow more words and a photo or video profile, others just plain text. Twitter is different; there is a limited one page format and just 160 characters of text to summarise your business.
We can upload your profile onto the first six networking sites training you what to do in the process. You can then take over and do the rest. We will always be there as a social media mentor and coach. So you can be confident you will be able set up all the social media we have defined in your strategy
Ongoing updates for your social media to keep the relationship with your markets and clients growing
We can offer an array of different services here depending on your requirements, the reach of your social media - locally, nationally or international and the integration with the SEO, PPC and digital marketing.
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
