social media marketing agency
Phone : 00 44 (0) 208 144 2304
Phone : 00 44 (0) 115 714 0600
Mobile : 00 44 (0) 7930 330125
Social media marketing & social media advertising
The right social media marketing and advertising for your marketing mix
A lot of people are asking where social media marketing fits into the marketing mix
The answer can be as simple as an add on to your existing PR or campaigns in some cases. In a lot of companies it is much more complex.
There needs to be a clear social media strategy. An understanding of what social media means to the business.
How is social media going to be used to perhaps to improve customer service or form part of the service or product offering. Used as part of an internal marketing initiative or form the core of the communications and reputation management strategy. Once you know this you can decide how it fits in your marketing mix.
The opportunity for creative work is huge, with video ads, facebook ads and pages, LinkedIn ads, blogs and social video syndication
Key to success is listening, understanding your customers conversations, engaging, developing relationships and using those relationships to drive positive word of mouth that will lead to more sales
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
social media marketing
Our socialmedia marketing services are all about helping you to understand the power of social media advertising so you can drive more useful customers to your web address. With a combination of proactive social media strategies, including facebook marketing and Twitter marketing, Panther will help you to find the audience your product or service deserves.
Panther’s socialmedia marketing strategies start with your customers and finish with your brand. The key with our social media advertising is first to get your customers interested in you (which we do using interactive facebook marketing, Twitter marketing and online games) and then to get them to translate that interest into sales activity!
First, we’ll closely examine your target market. What is your message, and how does it relate to your target audience? What is the psychology of your target audience? What cultural and advertising hooks are best to draw it in?
Once our socialmedia marketing professionals have developed the strategy that will command your social media advertising placements, your Facebook marketing and Twitter marketing, we’ll develop a creative response to your brand, which can then be marketed across a variety of platforms. Always, of course, including a compelling call for your customers to act.
Our socialmedia marketing campaigns are always completely transparent, thanks to our inclusion of tracking code in every social media advertising placement we make. All of your Facebook marketing and Twitter marketing will be clearly visible on your campaign tracking, so you can see exactly how well our marketing strategy is doing for you. Here at Panther we like to keep everything up front so you can see the quality of our service to you!
Our socialmedia marketing is designed to create the most valuable kind of brand awareness for you – where your own consumers carry the torch on your behalf. These “brand evangelists” are ideal partners in a social media advertising environment because they’ll pass your message on to everyone in their social network.
For more information about our Facebook marketing, Twitter marketing and social media strategies, just contact us - we’ll be happy to put together a proposal for you.
read moreAll tracking code is installed so that every user interaction can be monitored in order to measure campaign success. We provide full analysis of our ad campaigns to prove our worth. If you are wondering whether you should engage with your users through social media or social marketing, here are the first few steps you should follow.
Listen
Consider where your customers are both online/offline?: Blogs, Social media tools (e.g. LinkedIn Answers), Discussion Forums, Twitter, etc…/Events Monitor these conversations using socials media monitoring techniques Use a central tool to track the different conversations happening around your company or market. Most online conversations are RSS enabled, barring a few Yahoo! groups that don’t support RSS. Use a RSS reader (e.g. Google Reader) to gather all these conversations into a store that can be analysed. Create a folder that you check on a daily basis.
Awareness
Develop a way to calculate brand perception within these conversations – consider the following - News & Blogs (Google search, Google Blog search, technorati search) - Keyword mentions & incoming links - Corporate Blog (Unique users, hits, trackbacks, comments) - Brand Scoring system (similar to brand attitude survey)
Measure
Any social media presence of your brand can be calculated by simple methods ROI of corporate blogging
Participate
Create a social media marketing strategy (SMS) that links into your marketing strategy. The SMS should be developed around how you wish to participate Here are a few options: -
Be where the users are
Facilitate easier means of communication with them
Create brand evangelists
Be a source of information on the company
Respond swiftly and honestly - Start publishing content
Stir internal company conversations
Improve product and user experience
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
Panther’s social media training courses will give you hands-on, practical tuition for making the most of your blog and social networking such as Facebook, Twitter, LinkedIn and YouTube. You will learn the pitfalls of using Social Media and things not to do as well as best practice for spreading your message and engaging your clients within a cohesive social media strategy. The Social Media training is led by marketing and internet marketing professionals with real-world experience of implementing Social Media campaigns for business.
1. Four hour taster set up sessions
On completion of this taster session delegates will have:
A basic overview of social media
Set up a Twitter account and have a basic overview
Set up LinkedIn account and have a basic overview
Set up Facebook account and have a basic overview
2. One day social media basics session -
On completion of this basic social media session delegates will:
Understand how to engage clients using Social Media
Know how to spread their messages effectively using Twitter, LinkedIn, FaceBook and YouTube
Be able to monitor Social Media campaigns
Introduction to Social Media
What is social media?
Overview of the latest developments and trends
Blogging
What is a blog and why blog?
Overview of blogging
Making your blog socially compatible
YouTube - how to embed YouTube video
Social Media platforms – how to make the best use of them
Profiling a Twitter account
Retweets, hashtags and lists
Managing and enhancing Twitter with apps & tools
Your profile
How to build connections
Using groups to drive traffic and access your markets
Getting recommendations
How to use Facebook to aid your business?
Developing a Facebook profile
Setting up a group vs. setting up a page
Facebook apps to share content
Monitoring your Social Media Performance
Where are the people you want to reach?
What are people saying about you?
Analytics and stats tools
Course Pre-requisites
Prior to attending this training course you should have:
A good understanding of the web
Remote access to e-mail - you will be setting up new accounts during the course.
Twitter, LinkedIn & Facebook accounts already set up
3. Two days - Social media strategy and advanced setup session
On completion delegates will:
Understand how to develop their own social media strategy
Understand how to develop a social media map
Be able to set up accounts in Ning and other selected social media
Be able to use some more useful tools such as Ping, Hoot and Social Oomph
Day one - Understanding what social media strategy is and how to link it to your marketing and business strategy
Review your existing marketing strategy
Consider your marketing strategy in the context of the web2, digital marketing, SEO, PPC and social media landscape
Niche marketing via Social Media networks
Exploring Groups and Meta Groups
Develop your social media marketing objectives and strategy
Build a social media map relevant to you your strategy
Day two - Creating your own social network
Integrated web services
Social Networks and Business
Social media analytics and measurement
Services provided by Yahoo, Google and OpenID
Set up LinkedIn groups, Facebook ads, Twitter lists and other tools, Ning groups and other social media
Use of Ping, Hoot, Social Oomph and other Twitter tools
Course Pre-requisites
Prior to attending this Social Media Training course delegates should have:
A good understanding of the web
Remote access to e-mail - you will be setting up new accounts during the course.
Twitter, LinkedIn & Facebook accounts already set up
*On site prices are based on site being within 50 miles of Leicester. If the clients site is further an extra cost will be incurred
Call 0115 714 0600 or email kirsty@panther.org.uk to book and find out what training and social media marketing services we can package for you and how they can help you improver your brand and sales.
