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Choose from our training courses, off the shelf select services or let us put together a training and marketing services package specific to your company's needs

Call 0115 714 0600 or email kirsty@panther.org.uk to find out what training and social media marketing services we can package for you and how they can help you improver your brand and sales.

Mobile Marketing - Website

The Importance Of Understanding Mobile Website Development

Although most businesses consider very carefully the need for website development, far fewer consider mobile website development. Yet the reality is that more and more customers are accessing the internet on the move using mobile devices such as mobile phones, smart phones and tablets. These mobile devices are being used to access an increasing proportion of online information, and yet many businesses are ignoring the opportunities this presents.

We have been working with businesses for several years on web development for mobiles, helping companies and organisations understand the inherent differences between standard web development and mobile website development. Appreciating the fact that most mobile devices are unable to process or display Adobe Flash content, that they may not always process or run scripts in the way you expect, that some CSS styles may not translate and that the look and layout of your site may not appear as you expect are all basic considerations. But when thinking about website development for mobiles the considerations need to go much further than this.

It is important to think about optimising a website for mobile devices, creating an alternative, parallel site to which those customers using a mobile device are diverted. Optimising for speed and appearance is important, but there are even considerations which go beyond optimisation. Because if customers are accessing your website using a mobile there are opportunities to be had such as linking conveniently and quickly to mobile app distribution, obtaining mobile numbers for SMS marketing and such like.

How Our Mobile Website Development Team Can Help Your Business

Our mobile website development team can help you identify the many ways in which your existing website can be used as a basis for developing a mobile website which helps reach your customers in a more effective and more dynamic way.

Whether you are looking to build a website for mobile devices from scratch, base it on your existing website, develop both in parallel or consider the opportunities of extending your existing mobile website, talk to our mobile website development team who can also help you to consider aspects such as mobile app development and SMS marketing.