Tag Archives: UK Marketing jobs

The marketing iceberg – will you sink or swim?

The marketing iceberg will you sink or swim?

The following note is a little critical so not for the weak hearted!! Above the water is the 20% of the iceberg, the marketing communications (website, mailers, PR, POS, brochures, exhibitions and other marketing communications), the bit people can see. This however costs 80% of your budget. Below the water is the 80% of the iceberg, the bit the Titanic hit that sank her, which includes analysis and planning. It will only cost a small fraction of the communications campaigns but is responsible for how effective your strategy and campaigns will be.
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Posted in B2B Marketing, Direct marketing, Marketing general, Social Media and ROI, Social Media Inside Companies, Strategic marketing, Training Courses - CPD Courses | Tagged , , , , , , , , , , | Leave a comment

The Secret to Dominating Competitors and Creating Self-Sustaining Success.

The Alpha Factor is The Secret to Dominating Competitors and Creating Self-Sustaining Success. Alpha companies lead the way, why? Continue reading

Posted in B2B Marketing, Digital marketing, Direct marketing, Market Information and Trends, Marketing general, Social Media and ROI, Strategic marketing | Tagged , , , , , , , , , , | 4 Comments

Emotions that add the most force to your sales or marketing

Emotions that add the most force to your sales or marketing – See the top ten feelings to evoke when marketing. Continue reading

Posted in Emotional marketing, Marketing general, Social Media and ROI, Social Media Inside Companies, Social media marketing | Tagged , , , , , , , , , | 19 Comments

What is of value to the customer?

What is of value to the customer?

Value = benefits (tangible + emotional) / costs (actual + opportunity)

• What is the buying criterion of your customers both tangible and emotional?
• How do you get your customers to see the value in what you’re selling over your competitions? Continue reading

Posted in B2B Marketing, Direct marketing, Marketing general, Social Media and Company Culture, Social Media and ROI, Social Media and The Marketing Mix, Social Media Courses, Strategic marketing | Tagged , , , , , , , , , | 1 Comment

Get your visitors to buy by pressing the right emotional buttons.

Strategy and emotions – Pushing the right emotional buttons to get your visitors to buy First we need to learn what kinds of visitors come to our sites. What kind of people are they, and what kinds of emotions compel them to buy? Does keeping up with the “Jones” motivate them? Continue reading

Posted in Emotional marketing, Market Information and Trends, Marketing general, Social media strategy, Strategic marketing | Tagged , , , , , , , , , , , | 5 Comments

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