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The most powerful way to increase market share and create undying brand loyalty is with Emotional marketing . However, if you do it wrong, you can spend millions on advertising that actually talks people out of buying! In “Ogilvy on Advertising”, David Ogilvy discusses a study done by a former research director at Ford. Automotive ads were placed in every other copy of the Reader’s Digest. At the end of the year, more cars were purchased by people who had not been exposed to the ad! Use emotional marketing correctly and you’ll create Irresistible brand that builds long lasting relationships with loyal brand customers. However, if you use emotional marketing incorrectly, you’ll drive people away and erode your market share. Here are five of the most harmful emotional marketing mistakes, and they are a lot more common than you might think!! Continue reading →