Tag Archives: seo ppc jobs

The Secret to Dominating Competitors and Creating Self-Sustaining Success.

The Alpha Factor is The Secret to Dominating Competitors and Creating Self-Sustaining Success. Alpha companies lead the way, why? Continue reading

Posted in B2B Marketing, Digital marketing, Direct marketing, Market Information and Trends, Marketing general, Social Media and ROI, Strategic marketing | Tagged , , , , , , , , , , | 4 Comments

What is of value to the customer?

What is of value to the customer?

Value = benefits (tangible + emotional) / costs (actual + opportunity)

• What is the buying criterion of your customers both tangible and emotional?
• How do you get your customers to see the value in what you’re selling over your competitions?
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Posted in B2B Marketing, Direct marketing, Marketing general, Social Media and Company Culture, Social Media and ROI, Strategic marketing | Tagged , , , , , , , , , | 1 Comment

Are B2B buyers just robotic, emotionless stuffed shirts?

Are B2B buyers just robotic, emotionless stuffed shirts?

In the strategic context of website design and content with a view to positioning this for the B2B market. I feel we first need to ask a question. Are B2B buyers’ emotionless, robotic stuffed shirts that compute rational purchasing decisions based on quantifiable metrics and measurable returns on investment like increased profitability, cost reductions, and enhanced productivity?
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Posted in B2B Marketing, B2B social media marketing, Emotional marketing, Market Information and Trends, Marketing general, Social Media and ROI | Tagged , , , , , , , , , , | 11 Comments

Emotions that add the most force to your sales or marketing

Emotions that add the most force to your sales or marketing – See the top ten feelings to evoke when marketing. Continue reading

Posted in Emotional marketing, Marketing general, Social Media and ROI, Social Media Inside Companies, Social media marketing | Tagged , , , , , , , , , | 19 Comments

What is AIDA ?The AIDA formula stands for Attention, Interest, Desire and Action.

It is an approach to understanding how advertising and selling supposedly works. The assumption is that the consumer passes through several steps in the influence process. First, Attention must be developed, to be followed by Interest, Desire, and finally Action as called for in the message. Another, but similar, scheme was developed by Lavidge and Steiner in 1961, later to be dubbed the AIDA: Hierarchy of Effects Model by Palda in 1966. This approach involves the hierarchy of effects: awareness, knowledge, liking, preference, conviction, and finally purchase in that order. Note the similarity to the adoption process Now let me explain each of the point above. Continue reading

Posted in B2B Marketing, Digital marketing, Direct marketing, Marketing general, Social Media and Company Culture, Social Media and ROI, Social media for travel and leisure, Social Media Marketing for Solicitors, Strategic marketing | Tagged , , , , , , , , , , | 1 Comment

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