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Calculating your clients Lifetime Value -CPC and ROI

CPC and ROI – Calculating Lifetime Value (LTV) or Lifetime Customer Value (LCV) There are two kinds of Lifetime Value measurement – absolute and relative. The first is very difficult to calculate; the second, very easy to calculate and in many ways more powerful than the first. The most difficult part of calculating LTV is deciding what a “lifetime” is. Lifetime Value is the value of the customer over the LifeCycle (if you don’t know what a LifeCycle is, you really should read up on it before reading this one). Continue reading

Posted in Social Media and ROI, Social Media Business Strategy, Social media customer services, Social media strategy | Tagged , , , , , , , , , , | 1 Comment

Are B2B buyers just robotic, emotionless stuffed shirts?

Are B2B buyers just robotic, emotionless stuffed shirts?

In the strategic context of website design and content with a view to positioning this for the B2B market. I feel we first need to ask a question. Are B2B buyers’ emotionless, robotic stuffed shirts that compute rational purchasing decisions based on quantifiable metrics and measurable returns on investment like increased profitability, cost reductions, and enhanced productivity?
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Posted in B2B Marketing, B2B social media marketing, Emotional marketing, Market Information and Trends, Marketing general, Social Media and ROI | Tagged , , , , , , , , , , | 11 Comments

The marketing iceberg – will you sink or swim?

The marketing iceberg will you sink or swim?

The following note is a little critical so not for the weak hearted!! Above the water is the 20% of the iceberg, the marketing communications (website, mailers, PR, POS, brochures, exhibitions and other marketing communications), the bit people can see. This however costs 80% of your budget. Below the water is the 80% of the iceberg, the bit the Titanic hit that sank her, which includes analysis and planning. It will only cost a small fraction of the communications campaigns but is responsible for how effective your strategy and campaigns will be.
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Posted in B2B Marketing, Direct marketing, Marketing general, Social Media and ROI, Social Media Inside Companies, Strategic marketing, Training Courses - CPD Courses | Tagged , , , , , , , , , , | Leave a comment

The Secret to Dominating Competitors and Creating Self-Sustaining Success.

The Alpha Factor is The Secret to Dominating Competitors and Creating Self-Sustaining Success. Alpha companies lead the way, why? Continue reading

Posted in B2B Marketing, Digital marketing, Direct marketing, Market Information and Trends, Marketing general, Social Media and ROI, Strategic marketing | Tagged , , , , , , , , , , | 4 Comments

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