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Are B2B buyers just robotic, emotionless stuffed shirts?

Are B2B buyers just robotic, emotionless stuffed shirts?

In the strategic context of website design and content with a view to positioning this for the B2B market. I feel we first need to ask a question. Are B2B buyers’ emotionless, robotic stuffed shirts that compute rational purchasing decisions based on quantifiable metrics and measurable returns on investment like increased profitability, cost reductions, and enhanced productivity?
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Posted in B2B Marketing, B2B social media marketing, Emotional marketing, Market Information and Trends, Marketing general, Social Media and ROI | Tagged , , , , , , , , , , | 11 Comments

The marketing iceberg – will you sink or swim?

The marketing iceberg will you sink or swim?

The following note is a little critical so not for the weak hearted!! Above the water is the 20% of the iceberg, the marketing communications (website, mailers, PR, POS, brochures, exhibitions and other marketing communications), the bit people can see. This however costs 80% of your budget. Below the water is the 80% of the iceberg, the bit the Titanic hit that sank her, which includes analysis and planning. It will only cost a small fraction of the communications campaigns but is responsible for how effective your strategy and campaigns will be.
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Posted in B2B Marketing, Direct marketing, Marketing general, Social Media and ROI, Social Media Inside Companies, Strategic marketing, Training Courses - CPD Courses | Tagged , , , , , , , , , , | Leave a comment

The Secret to Dominating Competitors and Creating Self-Sustaining Success.

The Alpha Factor is The Secret to Dominating Competitors and Creating Self-Sustaining Success. Alpha companies lead the way, why? Continue reading

Posted in B2B Marketing, Digital marketing, Direct marketing, Market Information and Trends, Marketing general, Social Media and ROI, Strategic marketing | Tagged , , , , , , , , , , | 4 Comments

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