Tag Archives: seo ppc jobs

Emotions that add the most force to your sales or marketing

Emotions that add the most force to your sales or marketing – See the top ten feelings to evoke when marketing. Continue reading

Posted in Emotional marketing, Marketing general, Social Media and ROI, Social Media Inside Companies, Social media marketing | Tagged , , , , , , , , , | 19 Comments

What is AIDA ?The AIDA formula stands for Attention, Interest, Desire and Action.

It is an approach to understanding how advertising and selling supposedly works. The assumption is that the consumer passes through several steps in the influence process. First, Attention must be developed, to be followed by Interest, Desire, and finally Action as called for in the message. Another, but similar, scheme was developed by Lavidge and Steiner in 1961, later to be dubbed the AIDA: Hierarchy of Effects Model by Palda in 1966. This approach involves the hierarchy of effects: awareness, knowledge, liking, preference, conviction, and finally purchase in that order. Note the similarity to the adoption process Now let me explain each of the point above. Continue reading

Posted in B2B Marketing, Digital marketing, Direct marketing, Marketing general, Social Media and Company Culture, Social Media and ROI, Social media for travel and leisure, Social Media Marketing for Solicitors, Strategic marketing | Tagged , , , , , , , , , , | 1 Comment

Calculating your clients Lifetime Value -CPC and ROI

CPC and ROI – Calculating Lifetime Value (LTV) or Lifetime Customer Value (LCV) There are two kinds of Lifetime Value measurement – absolute and relative. The first is very difficult to calculate; the second, very easy to calculate and in many ways more powerful than the first. The most difficult part of calculating LTV is deciding what a “lifetime” is. Lifetime Value is the value of the customer over the LifeCycle (if you don’t know what a LifeCycle is, you really should read up on it before reading this one). Continue reading

Posted in B2B Marketing, Digital marketing, Direct marketing, Marketing general, Social Media and ROI, Strategic marketing, Training Courses - CPD Courses | Tagged , , , , , , , , , , | 1 Comment

The Secret to Dominating Competitors and Creating Self-Sustaining Success.

The Alpha Factor is The Secret to Dominating Competitors and Creating Self-Sustaining Success. Alpha companies lead the way, why? Continue reading

Posted in B2B Marketing, Digital marketing, Direct marketing, Market Information and Trends, Marketing general, Social Media and ROI, Strategic marketing | Tagged , , , , , , , , , , | 4 Comments

What is of value to the customer?

What is of value to the customer?

Value = benefits (tangible + emotional) / costs (actual + opportunity)

• What is the buying criterion of your customers both tangible and emotional?
• How do you get your customers to see the value in what you’re selling over your competitions?
Continue reading

Posted in B2B Marketing, Direct marketing, Marketing general, Social Media and Company Culture, Social Media and ROI, Strategic marketing | Tagged , , , , , , , , , | 1 Comment

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