Tag Archives: PR

Get your visitors to buy by pressing the right emotional buttons.

Strategy and emotions – Pushing the right emotional buttons to get your visitors to buy First we need to learn what kinds of visitors come to our sites. What kind of people are they, and what kinds of emotions compel them to buy? Does keeping up with the “Jones” motivate them? Continue reading

Posted in Emotional marketing, Market Information and Trends, Marketing general, Social media strategy, Strategic marketing | Tagged , , , , , , , , , , , | 5 Comments

A strategic perspective on Emotional Marketing

Making an Emotional Connection with Your Customers Brands that don’t make emotional connections with their prospects and customers will eventually lose out to those that do. The practice of emotional marketing is all about getting your target audience to connect with your product, service, and brand at a very basic and fundamental level – the level of emotions. Examples of emotional marketing can be seen with top brands such as Starbucks, Porsche, and so on. Continue reading

Posted in Emotional marketing, Marketing general, Social Media and Company Culture, Social Media and ROI, Social media branding, Social media strategy, Strategic marketing | Tagged , , , , , , , , , , | Leave a comment

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