Tag Archives: Emotional marketing

Get your visitors to buy by pressing the right emotional buttons.

Strategy and emotions – Pushing the right emotional buttons to get your visitors to buy First we need to learn what kinds of visitors come to our sites. What kind of people are they, and what kinds of emotions compel them to buy? Does keeping up with the “Jones” motivate them? Continue reading

Posted in Emotional marketing, Market Information and Trends, Marketing general, Social media strategy, Strategic marketing | Tagged , , , , , , , , , , , | 5 Comments

Are B2B buyers just robotic, emotionless stuffed shirts?

Are B2B buyers just robotic, emotionless stuffed shirts?

In the strategic context of website design and content with a view to positioning this for the B2B market. I feel we first need to ask a question. Are B2B buyers’ emotionless, robotic stuffed shirts that compute rational purchasing decisions based on quantifiable metrics and measurable returns on investment like increased profitability, cost reductions, and enhanced productivity?
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Posted in B2B Marketing, B2B social media marketing, Emotional marketing, Market Information and Trends, Marketing general, Social Media and ROI | Tagged , , , , , , , , , , | 11 Comments

Emotions that add the most force to your sales or marketing

Emotions that add the most force to your sales or marketing – See the top ten feelings to evoke when marketing. Continue reading

Posted in Emotional marketing, Marketing general, Social Media and ROI, Social Media Inside Companies, Social media marketing | Tagged , , , , , , , , , | 19 Comments

Map your Marketing & Social Media Message – The communications Map

What is a message map? A message map is a communication tool that acts as a messaging framework and assists in the creation of simple, concise key messages around a specific topic area such as corporate messages, brand messages or issue messages. Continue reading

Posted in Emotional marketing, Marketing general, Social Media and Company Culture, Social Media and ROI, Social media marketing, Social media strategy, Training Courses - CPD Courses | Tagged , , , , , , , , , | 4 Comments

Power words for emotional marketing http://www.freereports.net/powerwords.html

Power words for emotional marketinghttp://www.freereports.net/powerwords.html

Here is a handy list of power words to help you with creating ad copy. People on the internet, for the most part, will buy from you first based on emotion.
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Posted in Emotional marketing, Market Information and Trends, Marketing general, Social Media and ROI | Tagged , , , , , , , , , | 3 Comments

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