Tag Archives: Direct marketing

Get your visitors to buy by pressing the right emotional buttons.

Strategy and emotions – Pushing the right emotional buttons to get your visitors to buy First we need to learn what kinds of visitors come to our sites. What kind of people are they, and what kinds of emotions compel them to buy? Does keeping up with the “Jones” motivate them? Continue reading

Posted in Emotional marketing, Market Information and Trends, Marketing general, Social media strategy, Strategic marketing | Tagged , , , , , , , , , , , | 5 Comments

The Secret to Dominating Competitors and Creating Self-Sustaining Success.

The Alpha Factor is The Secret to Dominating Competitors and Creating Self-Sustaining Success. Alpha companies lead the way, why? Continue reading

Posted in B2B Marketing, Digital marketing, Direct marketing, Market Information and Trends, Marketing general, Social Media and ROI, Strategic marketing | Tagged , , , , , , , , , , | 4 Comments

What is AIDA ?The AIDA formula stands for Attention, Interest, Desire and Action.

It is an approach to understanding how advertising and selling supposedly works. The assumption is that the consumer passes through several steps in the influence process. First, Attention must be developed, to be followed by Interest, Desire, and finally Action as called for in the message. Another, but similar, scheme was developed by Lavidge and Steiner in 1961, later to be dubbed the AIDA: Hierarchy of Effects Model by Palda in 1966. This approach involves the hierarchy of effects: awareness, knowledge, liking, preference, conviction, and finally purchase in that order. Note the similarity to the adoption process Now let me explain each of the point above. Continue reading

Posted in B2B Marketing, Digital marketing, Direct marketing, Marketing general, Social Media and Company Culture, Social Media and ROI, Social media for travel and leisure, Social Media Marketing for Solicitors, Strategic marketing | Tagged , , , , , , , , , , | 1 Comment

Businesses need to have the edge on their competitors in order to survive and thrive in today’s tough marketplace,

Businesses need to have the edge on their competitors in order to survive and thrive in today’s tough marketplace Peter’s profile http://bit.ly/69qjc2 In today’s tough marketplace, businesses need to have the edge on their competitors in order to survive and … Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Direct marketing, Market Information and Trends, Marketing general, Social Media and ROI, Social media marketing, Social media strategy, Strategic marketing | Tagged , , , , , , , , , , , , | 1 Comment

Calculating Lifetime Value of your clients -CPC and ROI

CPC and ROI – Calculating Lifetime Value (LTV) or Lifetime Customer Value (LCV) There are two kinds of Lifetime Value measurement – absolute and relative. The first is very difficult to calculate; the second, very easy to calculate and in many ways more powerful than the first. The most difficult part of calculating LTV is deciding what a “lifetime” is. Lifetime Value is the value of the customer over the LifeCycle (if you don’t know what a LifeCycle is, you really should read up on it before reading this one). Continue reading

Posted in B2B Marketing, Digital marketing, Direct marketing, Marketing general, Social Media and ROI, Strategic marketing, Training Courses - CPD Courses | Tagged , , , , , , , , , , | 1 Comment

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