Tag Archives: Direct Marketing Jobs

Get your visitors to buy by pressing the right emotional buttons.

Strategy and emotions – Pushing the right emotional buttons to get your visitors to buy First we need to learn what kinds of visitors come to our sites. What kind of people are they, and what kinds of emotions compel them to buy? Does keeping up with the “Jones” motivate them? Continue reading

Posted in Emotional marketing, Market Information and Trends, Marketing general, Social media strategy, Strategic marketing | Tagged , , , , , , , , , , , | 5 Comments

Community/Social Media Executive | London | Marketing Jobs

Community/Social Media Executive | London | Marketing Jobs

To create and maintain the ICAEW’s online communities; using current ICAEW technology to make effective, engaging and accessible digital collateral, alongside our social media presence. Continue reading

Posted in Marketing Jobs, Social Media Marketing Jobs, Social media strategy, Training Courses - CPD Courses | Tagged , , , , , | 2 Comments

The Secret to Dominating Competitors and Creating Self-Sustaining Success.

The Alpha Factor is The Secret to Dominating Competitors and Creating Self-Sustaining Success. Alpha companies lead the way, why? Continue reading

Posted in B2B Marketing, Digital marketing, Direct marketing, Market Information and Trends, Marketing general, Social Media and ROI, Strategic marketing | Tagged , , , , , , , , , , | 4 Comments

What is of value to the customer?

What is of value to the customer?

Value = benefits (tangible + emotional) / costs (actual + opportunity)

• What is the buying criterion of your customers both tangible and emotional?
• How do you get your customers to see the value in what you’re selling over your competitions?
Continue reading

Posted in B2B Marketing, Direct marketing, Marketing general, Social Media and Company Culture, Social Media and ROI, Strategic marketing | Tagged , , , , , , , , , | 1 Comment

Are B2B buyers just robotic, emotionless stuffed shirts?

Are B2B buyers just robotic, emotionless stuffed shirts?

In the strategic context of website design and content with a view to positioning this for the B2B market. I feel we first need to ask a question. Are B2B buyers’ emotionless, robotic stuffed shirts that compute rational purchasing decisions based on quantifiable metrics and measurable returns on investment like increased profitability, cost reductions, and enhanced productivity?
Continue reading

Posted in B2B Marketing, B2B social media marketing, Emotional marketing, Market Information and Trends, Marketing general, Social Media and ROI | Tagged , , , , , , , , , , | 11 Comments

Links

Twitter Feed

Recent Post

Get in Touch any Queries




captcha