Tag Archives: digitalmarketing

Reputation Management in a Social Media Age

Reputation management has always been a critical part of a brand. That’s why PR people exist. As social media takes over the world, though, with its instant and all pervasive effect, the whole idea of reputation management takes on a much more serious and immediate connotation. These days, a flippant tweet can ruin a career and bring the reputation of your brand crashing down. Continue reading

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The Role Social Media Plays in Increasing Corporate Energy

Internally, social media tools and techniques can be used to break down the regimented structure of your office. You’ll start playing to everyone’s strengths no matter where in the organisation their official job title actually sits. Continue reading

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The Importance of Social Media in Reputation Management

Reputation management goes where public opinion is most displayed. These days, nearly all public opining takes place in some kind of social media sphere. There is no longer a delay between an error and its consequences – which is why social media streams need to be examined and understood at all times. Continue reading

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To Be Good Leaders Do C Level Managers Need to Embrace the Social Media Conversation?

As brand management is altered to behave in a more social network-esque fashion (teams and segmented offices are becoming a thing of the past as social media style communication assembles “taskforces” to address immediate business issues), the whole leadership role of the C Level manager has suddenly been amplified. Continue reading

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Has Social Media Changed the Way Brands Need to Research and Maintain Their Reputation?

Social media strategy UK is full of phrases like “brand management”. There’s a reason for that – the enormous quantity of social media users, plus the prevalence of the medium’s influence on popular thinking (remember that Twitter, for example, broke the news about the Arab Spring), is an equation that makes for heavy reading. It takes a few comments in a social media stream to start the tide of reputation turning – and once it turns it’s pretty difficult to divert. Continue reading

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