Tag Archives: Digital marketing

What is of value to the customer?

What is of value to the customer?

Value = benefits (tangible + emotional) / costs (actual + opportunity)

• What is the buying criterion of your customers both tangible and emotional?
• How do you get your customers to see the value in what you’re selling over your competitions?
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Posted in B2B Marketing, Direct marketing, Marketing general, Social Media and Company Culture, Social Media and ROI, Strategic marketing | Tagged , , , , , , , , , | 1 Comment

What is AIDA ?The AIDA formula stands for Attention, Interest, Desire and Action.

It is an approach to understanding how advertising and selling supposedly works. The assumption is that the consumer passes through several steps in the influence process. First, Attention must be developed, to be followed by Interest, Desire, and finally Action as called for in the message. Another, but similar, scheme was developed by Lavidge and Steiner in 1961, later to be dubbed the AIDA: Hierarchy of Effects Model by Palda in 1966. This approach involves the hierarchy of effects: awareness, knowledge, liking, preference, conviction, and finally purchase in that order. Note the similarity to the adoption process Now let me explain each of the point above. Continue reading

Posted in B2B Marketing, Digital marketing, Direct marketing, Marketing general, Social Media and Company Culture, Social Media and ROI, Social media for travel and leisure, Social Media Marketing for Solicitors, Strategic marketing | Tagged , , , , , , , , , , | 1 Comment

Calculating Lifetime Value of your clients -CPC and ROI

CPC and ROI – Calculating Lifetime Value (LTV) or Lifetime Customer Value (LCV) There are two kinds of Lifetime Value measurement – absolute and relative. The first is very difficult to calculate; the second, very easy to calculate and in many ways more powerful than the first. The most difficult part of calculating LTV is deciding what a “lifetime” is. Lifetime Value is the value of the customer over the LifeCycle (if you don’t know what a LifeCycle is, you really should read up on it before reading this one). Continue reading

Posted in B2B Marketing, Digital marketing, Direct marketing, Marketing general, Social Media and ROI, Strategic marketing, Training Courses - CPD Courses | Tagged , , , , , , , , , , | 1 Comment

The marketing iceberg will you sink or swim?

The marketing iceberg will you sink or swim?

The following note is a little critical so not for the weak hearted!! Above the water is the 20% of the iceberg, the marketing communications (website, mailers, PR, POS, brochures, exhibitions and other marketing communications), the bit people can see. This however costs 80% of your budget. Below the water is the 80% of the iceberg, the bit the Titanic hit that sank her, which includes analysis and planning. It will only cost a small fraction of the communications campaigns but is responsible for how effective your strategy and campaigns will be.
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Posted in B2B Marketing, Direct marketing, Marketing general, Social Media and ROI, Social Media Inside Companies, Strategic marketing, Training Courses - CPD Courses | Tagged , , , , , , , , , , | Leave a comment

Are you having trouble justifying your marketing plans and budgets to the BOSS?

Are you having trouble justifying your marketing plans and budgets to the BOSS? Are they troubling you with accountability issues and results? Since marketing is already the single largest expense for most companies, it becomes the center of attention in the financial division. Return on marketing investment or simply ROMI is the one thing your boss wants to discuss with you when you present your marketing plan. Continue reading

Posted in Digital marketing, Direct marketing, Marketing general, Social Media and ROI, Social Media Inside Companies, Strategic marketing | Tagged , , , , , , , , | 4 Comments

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