Tag Archives: B2B Marketing

Should LinkedIn advertising be part of a B2B marketing strategy?

Talk of social media is easily dominated by Facebook and Twitter, which are the most popular social networks on the internet.  These are ideal places to build a brand’s rapport with existing and potential customers, but for B2B marketing there … Continue reading

Posted in B2B Marketing, B2B social media marketing, Facebook advertising, LinkedIn advertising, Social Media Advertising, Social Media Inside Companies, Social media marketing, Social media strategy, Twitter advertising | Tagged , , , | 1 Comment

LinkedIn – a rising star in the B2B social media marketing mix

It is easy to think of social media solely in terms of the most talked about sites – usually Facebook and Twitter – where communities of friends and family increasingly organise their social lives. But social media has a very … Continue reading

Posted in B2B social media marketing | Tagged , , , | Leave a comment

Are B2B buyers just robotic, emotionless stuffed shirts?

Are B2B buyers just robotic, emotionless stuffed shirts?

In the strategic context of website design and content with a view to positioning this for the B2B market. I feel we first need to ask a question. Are B2B buyers’ emotionless, robotic stuffed shirts that compute rational purchasing decisions based on quantifiable metrics and measurable returns on investment like increased profitability, cost reductions, and enhanced productivity?
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Posted in B2B Marketing, B2B social media marketing, Emotional marketing, Market Information and Trends, Marketing general, Social Media and ROI | Tagged , , , , , , , , , , | 11 Comments

Social media strategy. A video from DELL and Salesforce.com

Social media strategy. A video from DELL and Salesforce.com greater understanding into why social media should be used and how to start on the social media road. Dell B2B social media huddle part two.  For those who have not seen … Continue reading

Posted in Market Information and Trends, Social Media and ROI, Strategic marketing | Tagged , , , , , , | 4 Comments

If you need to know more about B2B social media and the reasons why you should be using it, look at these excellent sources of information.

If you need to know more about B2B social media and the reasons why you should be using it, look at these excellent sources of information. Peter’s profile http://bit.ly/69qjc2 1. Crushing the Myth of B2B Social Media 2. Social Media … Continue reading

Posted in Derby social media, Social media , SEO & PPC, Social Media and Company Culture, Social Media and ROI, Social Media Courses, Social media for business, Social media marketing, Social media strategy, Strategic marketing, Training Courses - CPD Courses | Tagged , , , , , | 2 Comments

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