This is a really interesting presentation on Digital PR, SEO and social media
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About Peter Wilkinson
I am a social media consultant, international trainer, speaker and start up mentor.
Our consultancy provides packaged and programme managed social media business solutions for enterprise wide social media innovation and development.
For the past twenty years we have also been helping tech entrepreneurs and start up companies with marketing strategy and sales & marketing. This is now focused on social, digital & technology mix adoption
I am a social media marketing professional, Chartered Marketer and MSP® programme manager. I am passionate about social media and what it can bring to the organisation. Not just the external marketing side of social media strategy but also the way it can be used inside the organisation to engage the culture, fire up organisational energy which in turn will invigorate the brand energy realising real business value and measurable benefits.
I speak on social media strategy at conferences internationally from London to Moscow to Marbella. Working at the highest level, I help leaders and companies understand how they should bring social media into their strategy and realise its potential.
We offer a range of social media services from audits and social media innovation workshops through to social media strategy development, programme blueprint / mandate development and programme management to bring social media to your enterprise culture with realised benefits.
This can cover external and internal marketing, social media recruitment strategy for HR, compliance, governance, risk management, training and education. Our approach will interact with all areas of the enterprise that have social media innovation touch points that can produce competitive advantage and show ROI.
Our services also extend into counselling and psychotherapy for addiction to social media and a specialist service for dealing with trolls.
Working with FTSE boards and chairman to SME companies I bring an expert and practical perspective.
Nice argument for social branding Peter. I've found that a vast number of small business owners have indeed heard about social media (Twitter, Vine, Google+, etc), but haven't a educated clue about how any of them can help add value and voice to their brand message. Clients are very involved with listening to clients face-to-face or by telephone. It's been to our benefit to not only translate the social vocabulary, but offer sound evidence on the topic.
You mention demographics, core audience, and younger professionals; my research supports your comments, yet the primary users of social media by age group have only a 10-15 percent margin between them according to the PEW Research Center: http://link.oevae.com/1gRUGtU
Nevertheless, the point of your post is most valuable to helping business owners understand the value and necessity for social brand management.
Oevae Marketing Consultants
[…] […] In today’s markets that are being driven by acquisition and merger and collaborative working, the benefits of a robust social media strategy may have a profound effect on the competitive advantage that an organisation can gain. […]
[…] In today’s markets that are being driven by acquisition and merger and collaborative working, the benefits of a robust social media strategy may have a profound effect on the competitive advantage that an organisation can gain. Leaders should consider a layered view or more holistic application of social media and what the benefits may be. Benefits such as better stakeholder risk management, transformational change management, image, reputation, innovation, cultural integration and learning as well as marketing matrices and hard ROI are there to be reaped.For simplicity sake I have listed a few of the key benefits here […]