Strategic Social Media – Two day course for businesses

SOCIAL MEDIA TRAINING FOR BUSINESS
Peter Wilkinson Panther Social Media	Choose from our training courses, off the shelf select services or let us put together a training/ social media marketing and digital marketing package specific to your company’s needs.http://socialmediastrategy.org.uk/packages.html
Social Media Training Courses Panther’s social media training courses will give you hands-on, practical tuition for making the most of your blog and social networking such as Facebook, Twitter, LinkedIn and YouTube. You will learn the pitfalls of using Social Media and things not to do as well as best practice for spreading your message and engaging your clients within a cohesive social media strategy. The Social Media training is led by marketing and internet marketing professionals with real-world experience of implementing Social Media campaigns for business
Powerful results driven social media as part of the marketing mix
On completion delegates will: Understand how to develop their own social media strategy Understand how to develop a social media map Be able to set up accounts in Ning and other selected social media Be able to use some more useful tools such as Ping, Hoot and Social Oomph Day one - Understanding what social media strategy is and how to link it to your marketing and business strategy Review your existing marketing strategy Consider your marketing strategy in the context of the web2, digital marketing, SEO, PPC and social media landscape Niche marketing via Social Media networks Exploring Groups and Meta Groups Develop your social media marketing objectives and strategy Build a social media map relevant to you your strategy Day two - Creating your own social network Integrated web services Social Networks and Business Social media analytics and measurement Services provided by Yahoo, Google and OpenID Set up LinkedIn groups, Facebook ads, Twitter lists and other tools, Ning groups and other social media Use of Ping, Hoot, Social Oomph and other Twitter tools	Peter Wilkinson Panther Social Media
Course Pre-requisites Prior to attending this Social Media Training course delegates should have: A good understanding of the web Remote access to e-mail – you will be setting up new accounts during the course. Twitter, LinkedIn & Facebook accounts already set up	Peter Wilkinson Panther Social Media
On site prices are based on site being within 50 miles of Leicester. If the clients site is further an extra cost will be incurred Call 0115 714 0600 or email kirsty@panther.org.uk to book or find out what training and social media marketing services we can package for you. Panther are an emda Quality Assured supplier. www.embrokerage.co.uk* Panther Interactive Marketing Ltd Innovation House, 45 Greenhill Road, Coalville, Leics, LE67 4RL Tel: 0115 714 0600 or 0208 144 2304 Mobile: 07930330125 Peter@panther.org.uk www.socialmediastrategy.org.uk

About Peter Wilkinson

I am a social media marketing professional, Chartered Marketer, Registered MSP® Practitioner and Managing Director of Panther Interactive Marketing a social media marketing agency specialising in internal and external strategy | marketing for social media branding. http://www.socialmediastrategy.org.uk. I am an international speaker on social media strategy | marketing and have worked with boards and chairman of large global corporations to small SME companies. Panther was founded in 1994 & has clients across the EU. Panther Interactive Marketing specialises in social media, social media marketing and social media networking as well as more traditional marketing methods. We help clients blend their social media into their overall marketing mix. Panther's team help businesses grow in the UK and internationally with measurable ROI. Our social media strategy | marketing services cover the full spectrum from senior board briefing and director mentoring through social media strategy development to the full range of tactical services necessary for executing an internal and external social media strategy. I am founder of the LinkedIn group social media marketing UK #SMMUK. This is a vibrant and buzzing group for people who wish to find out more about social media strategy | marketing. Panther also run a UK focused Social media | Marketing | Web 'monster job board' which is packed with social media, marketing and digital marketing jobs http://www.socialmediamarketing.eu.com/job http://www.marketingjobsuk.uk.com/ http://www.digitalmarketingjobs.org.uk http://www.digitalmediajobs.org.uk http://www.socialmediajobs.uk.com My Blog http://socialmediastrategy.org.uk/blog/ Specialties Social Media Strategy | Internal and External - SMM board briefing, coaching & International speaking - Social Brand monitoring - Investigations - Reputation - SMM Brand energy transformational programmes - SMM into the marketing mix Digital marketing | Strategy Digital public relations Social media optimisation Search engine marketing Search engine optimisation PPC and Social PPC Message strategy Communications strategy Integrated communications Strategic marketing management

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