Social Media Training Courses – Basic set up – Social Media Foundations – Social Media strategy and advanced set up


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Your trainer – Peter Wilkinson

Peter Wilkinson Panther Social Media

Peter’s profile http://bit.ly/69qjc2

Panther’s social media training courses will give you hands-on, practical tuition for making the most of your blog and social networking such as Facebook, Twitter, LinkedIn and YouTube. You will learn the pitfalls of using Social Media and things not to do as well as best practice for spreading your message and engaging your clients within a cohesive social media strategy. The Social Media training is led by marketing and internet marketing professionals with real-world experience of implementing Social Media campaigns for business.

 

1. Three hour taster set up sessions

On completion of this taster session delegates will have:

  • A basic overview of social media
  • Set up a Twitter account and have a basic overview
  • Set up LinkedIn account and have a basic overview
  • Set up Facebook account and have a basic overview


2. Six hour Social media basics session -

On completion of this basic social media session delegates will:

  • Understand how to engage clients using Social Media
  • Know how to spread their messages effectively using Twitter, LinkedIn, FaceBook and YouTube
  • Be able to monitor Social Media campaigns


Introduction to Social Media

What is social media?
Overview of the latest developments and trends

Blogging

  • What is a blog and why blog?
  • Overview of blogging
  • Making your blog socially compatible
  • YouTube – how to embed YouTube video
  • Social Media platforms – how to make the best use of them

Twitter

  • Profiling a Twitter account
  • Retweets, hashtags and lists
  • Managing and enhancing Twitter with apps & tools

LinkedIn

  • Your profile
  • How to build connections
  • Using groups to drive traffic and access your markets
  • Getting recommendations

Facebook

  • How to use Facebook to aid your business?
  • Developing a Facebook profile
  • Setting up a group vs. setting up a page
  • Facebook apps to share content


Monitoring your Social Media Performance

  • Where are the people you want to reach?
  • What are people saying about you?
  • Analytics and stats tools

Course Pre-requisites

Prior to attending this training course you should have:

  • A good understanding of the web
  • Remote access to e-mail – you will be setting up new accounts during the course.
  • Twitter, LinkedIn & Facebook accounts already set up


3. Two days – Social media strategy and advanced setup session


On completion delegates will:

  • Understand how to develop their own social media strategy
  • Understand how to develop a social media map
  • Be able to set up accounts in Ning and other selected social media
  • Be able to use some more useful tools such as Ping, Hoot and Social Oomph


Day one – Understanding what social media strategy is and how to link it to your marketing and business strategy

  • Review your existing marketing strategy
  • Consider your marketing strategy in the context of the web2, digital marketing, SEO, PPC and social media landscape
  • Niche marketing via Social Media networks
  • Exploring Groups and Meta Groups
  • Develop your social media marketing objectives and strategy
  • Build a social media map relevant to you your strategy


Day two – Creating your own social network

  • Integrated web services
  • Social Networks and Business
  • Social media analytics and measurement
  • Services provided by Yahoo, Google and OpenID
  • Set up LinkedIn groups, Facebook ads, Twitter lists and other tools, Ning groups and other social media
  • Use of Ping, Hoot, Social Oomph and other Twitter tools


Course Pre-requisites

Prior to attending this Social Media Training course delegates should have:

A good understanding of the web
Remote access to e-mail – you will be setting up new accounts during the course.
Twitter, LinkedIn & Facebook accounts already set up

*On site prices are based on site being within 50 miles of Leicester. If the clients site is further an extra cost will be incurred

Call               0115 714 0600         0115 714 0600 or email kirsty@panther.org.uk to book and find out what training and social media marketing services we can package for you and how they can help you improver your brand and sales

 

Peter

About Peter

★★Marketing and Social Media Strategy, KPI and ROI | Marketing and Social Media Consultant | Trainer | Speaker | Blogger ★★Runs The Social Media Business Club | www.socialmediamarketing.eu.com ★★Runs Marketing Freelancer Portal | www.socialmediabusiness.uk.com ★★Social media strategy blogger | www.socialmediastrategy.org.uk/blog ★★A chairman at the Corporate Social Media Summit Europe in London Dec 2013. ★★Director of The Social Media Business Club and Panther Interactive Marketing. ★★I speak on marketing topics at home in the UK at events and functions such as the APM conference and at the House of Lords as well as at major international conferences. ★★General Services.... ★★Social Media★★ Social Engine websites and communities || Online Reputation Management || Social Media Marketing || Social Media Branding || Social Media Lead Generation || ★★Optimisation★★ SEO Search Engine Optimisation || Content Based Optimisation on all web platforms || Social Media Optimisation || Landing Page Optimisation || Conversion Rate optimisation || ★★Content Marketing★★ Online / Digital Press Releases || Article Marketing || Blogging and blog Content || ★★Video★★ Video Marketing / syndication || You Tube and other Video Platform Marketing || Video Board Creation and Storytelling || Video Creation - Shooting and Mashing || Video Adverts || ★★Pay Per Click★★ Google Ad-words PPC || Face book PPC || LinkedIn PPC || ★★Offline★★ Direct Marketing || Direct Mail || PR || ★★More specialist services.... ★★Marketing and social media marketing board briefing, coaching & International speaking.★★ Marketing and social media marketing strategy, planning, KPI and ROI systems and monitoring.★★ ★★Marketing and social media marketing programmes.★★ Marketing and social media marketing blended into the marketing mix.★★ Troll hunting, combating bad publicity dealing with smear attacks.★★
This entry was posted in Social media , SEO & PPC, Social Media Courses, Social media for business, Social media marketing, Social media strategy, Strategic marketing, Training Courses - CPD Courses and tagged , , , . Bookmark the permalink.

One Response to Social Media Training Courses – Basic set up – Social Media Foundations – Social Media strategy and advanced set up

  1. Panther Social Media says:

    Social Media Training Courses Basic set up Social Media Foundations Social Media strategy and advanced set up http://ow.ly/1d3lvR

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