Your trainer – Peter Wilkinson
Peter Wilkinson Panther Social Media
Peter’s profile http://bit.ly/69qjc2
Panther’s social media training courses will give you hands-on, practical tuition for making the most of your blog and social networking such as Facebook, Twitter, LinkedIn and YouTube. You will learn the pitfalls of using Social Media and things not to do as well as best practice for spreading your message and engaging your clients within a cohesive social media strategy. The Social Media training is led by marketing and internet marketing professionals with real-world experience of implementing Social Media campaigns for business.
1. Three hour taster set up sessions
On completion of this taster session delegates will have:
- A basic overview of social media
- Set up a Twitter account and have a basic overview
- Set up LinkedIn account and have a basic overview
- Set up Facebook account and have a basic overview
2. Six hour Social media basics session -
On completion of this basic social media session delegates will:
- Understand how to engage clients using Social Media
- Know how to spread their messages effectively using Twitter, LinkedIn, FaceBook and YouTube
- Be able to monitor Social Media campaigns
Introduction to Social Media
What is social media?
Overview of the latest developments and trends
Blogging
- What is a blog and why blog?
- Overview of blogging
- Making your blog socially compatible
- YouTube – how to embed YouTube video
- Social Media platforms – how to make the best use of them
- Profiling a Twitter account
- Retweets, hashtags and lists
- Managing and enhancing Twitter with apps & tools
- Your profile
- How to build connections
- Using groups to drive traffic and access your markets
- Getting recommendations
- How to use Facebook to aid your business?
- Developing a Facebook profile
- Setting up a group vs. setting up a page
- Facebook apps to share content
Monitoring your Social Media Performance
- Where are the people you want to reach?
- What are people saying about you?
- Analytics and stats tools
Course Pre-requisites
Prior to attending this training course you should have:
- A good understanding of the web
- Remote access to e-mail – you will be setting up new accounts during the course.
- Twitter, LinkedIn & Facebook accounts already set up
3. Two days – Social media strategy and advanced setup session
On completion delegates will:
- Understand how to develop their own social media strategy
- Understand how to develop a social media map
- Be able to set up accounts in Ning and other selected social media
- Be able to use some more useful tools such as Ping, Hoot and Social Oomph
Day one – Understanding what social media strategy is and how to link it to your marketing and business strategy
- Review your existing marketing strategy
- Consider your marketing strategy in the context of the web2, digital marketing, SEO, PPC and social media landscape
- Niche marketing via Social Media networks
- Exploring Groups and Meta Groups
- Develop your social media marketing objectives and strategy
- Build a social media map relevant to you your strategy
Day two – Creating your own social network
- Integrated web services
- Social Networks and Business
- Social media analytics and measurement
- Services provided by Yahoo, Google and OpenID
- Set up LinkedIn groups, Facebook ads, Twitter lists and other tools, Ning groups and other social media
- Use of Ping, Hoot, Social Oomph and other Twitter tools
Course Pre-requisites
Prior to attending this Social Media Training course delegates should have:
A good understanding of the web
Remote access to e-mail – you will be setting up new accounts during the course.
Twitter, LinkedIn & Facebook accounts already set up
*On site prices are based on site being within 50 miles of Leicester. If the clients site is further an extra cost will be incurred
Call 0115 714 0600 0115 714 0600 or email kirsty@panther.org.uk to book and find out what training and social media marketing services we can package for you and how they can help you improver your brand and sales
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