About Peter Wilkinson

Managing Director of Panther Interactive Marketing a social media marketing agency. I am a social media marketing professional, Chartered Marketer and MSP® programme manager. I am passionate about social media and what it can bring to the organisation. Not just the external marketing side of social media strategy but also the way it can be used inside the organisation to engage the culture, fire up organisational energy which in turn will invigorate the brand energy realising real business value and measurable benefits. I speak on social media strategy at conferences internationally from London to Moscow to Marbella. Working at the highest level, I help leaders and companies understand how they should bring social media into their strategy and realise its potential. Panther Social Media offer a range of social media services from social media strategy development for external and internal marketing, social media recruitment strategy for HR and full programme management of transformational programmes to bring social media into a company’s culture with appropriate governance. Working with boards and chairman of large global corporations to small SME companies I bring an expert and practical perspective to developing a marketing mix for internal and external social media strategy, social media branding and social media marketing. Our social media strategy and marketing services cover the full spectrum from senior board briefing and director mentoring through social media strategy development to the full range of tactical services necessary for executing an internal and external social media strategy. I am founder of the LinkedIn group social media marketing UK #SMMUK. This is a vibrant and buzzing group for people who wish to find out more about social media strategy and marketing. Specialties Social Media Strategy, Internal and External - SMM board briefing, coaching & International speaking - Social Brand monitoring - Investigations - Reputation - SMM Brand energy transformational programmes - SMM into the marketing mix Digital marketing and Strategy Digital public relations Social media optimisation Search engine marketing Search engine optimisation PPC and Social PPC Message strategy Communications strategy Integrated communications Strategic marketing management