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Social Media Papers Written By Peter Wilkinson
A series of papers written by Peter, the UK’s leading social media consultant
|What Part Does Social Media Play in Innovation and Leadership of the Innovation Process?|
|Peter presented this at the House of Lords in London||Buy Now or contact us|
2.0 What part does social media play in innovation?
2.1 How do we create a culture of innovation in our enterprise?
2.2 To help people innovate we need a social innovation network.
2.3 PACT: Process, advocates, culture, and technology.
3.0 The role of leadership and social media in the innovation process.
3.1 Leadership role in the innovation process.
3.2 Social media opens the scope of innovation and maximises the impact of leadership in the process.
3.3 Benefits of combining leadership, social media and innovation.
5.0 Measures and benefits.
The following paper reviews the use of social media in innovation and the leadership issues that need to be addressed to reap the rewards of a social business.
The following are the areas that this paper briefly covers: -
Not so long ago, when communication was glacial in its movement the whole thing was different. We now live in the social media age. The innovation process should be viewed as enterprise wide social innovation. The new culture needs to establish an open environment that welcomes ideas, collaboration, contribution and evaluation.
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