There is a big misconception that the purpose of networking is selling. As a successful Networking Consultant, I know first hand that if you expect to achieve only sales when networking you will fail. Subsequently you will feel disappointed that networking does not work. You can however, achieve Lead Generation from Networking, if you network in the right way and incorporate building relationships and into your process.
Here is a useful three stage process to achieve lead generation.
1. Target Networking
You need to have a plan and a goal for every networking event. What do you what to achieve when networking. Who do you what to meet? Be specific and identify your target audience. Prepare your questions before hand.
2. Create/Build Relationships
Networking is not an overnight success. It is not always likely to make an immediate sale when you meet a new contact at a networking event. You are more likely to make a sale when you build a relationship first. Never forget that a new contact is not buying your services they are “buying you” so the more they learn about your character the better. You should continue to build relationships after the networking event by following-up.
3. Lead Generation
Before you can achieve lead generation, you first need to understand what is Lead Generation and what does it mean for my business? A Lead is person who has indicated interest in your business. To achieve a success lead generation you need to do your homework and ensure that every networking activity is a step to encourage your new contacts to become interested in my business.
BellaNetworking is a successful B2B Strategic Networking Consultant and runs popular networking event. BellaNetworking is also the first UK company to launch an iPhone App for networking. www.firstnetworkingapp.com
The next BellaNetworking Event, for 100% Networking will be held on 26th June 2012, 6.30pm at MIC Conference Centre Euston. At this event you will also have the opportunity to attend our Exclusive Pre-Networking™ between 5.30pm-6.30pm for more info, call our events team on 0845 269 8036. Click link to register to attend http://26june2012.eventbrite.com