Peter Wilkinson Panther Social Media
Golf equipment marketing is worth a lot of money. Good clubs are much prized by avid golfers (of which there are thousands) and, with such emphasis placed on technical advancement in the different areas of the sport, new technologies are always capable of commanding large revenues. As any golf Facebook and Twitter campaigns specialist will tell you though, you can’t sell clubs without reaching a wide audience.
Social media is ideal for golf equipment marketing. The currency of social networks is updates, increasingly with multimedia embedding. Golf equipment manufacturers have a product that is best sold with a product video – so the first thing a golf Facebook and Twitter campaigns specialist is likely to do for your brand is create a social media profile for it, and start updating with embedded videos of your clubs and products in action.
The great thing about having a brand personality (which is what your golf Facebook and Twitter campaigns specialist will build for you) is that your equipment can effectively communicate directly with its own core audience. Instead of advertising to people, social media golf equipment marketing is about interacting with them: an environment that lets your products “recommend” things that would be of interest to the keen, improving or expert golfer – as well as cementing a relationship with potential consumers that makes them much more likely to buy your product when they start thinking about a new set of clubs.
Social media marketing has the potential to reach enormous numbers of people for minimal effort. By creating a brand personality for the social sphere, a golf equipment marketing drive through Facebook and Twitter has the potential to create friends of that brand: fanatical users who engage with you and pass on their endorsement of your product to everyone in their own social circle.
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