Does Your Golf Course Have a Social Media Glory Story Strategy?

Posted on March 22, 2013 by Peter Wilkinson
Social Media Consultant

A social media glory story? What’s that?

It’s a use of social media that levers your brand above the parapet for a long enough time that you make lifelong allies amongst otherwise casual users.

Golf courses can get their own social media glory story – all you have to do is get creative with what you do.  Mostly social media glory stories are told when a company with get up and go recognises its potential links with another kind of service or product provider.  The Financial Times, for example, partnered up with Foursquare to provide target content to users in coffee shops, libraries and restaurants close to business areas and financial districts, using Foursquare.  Whenever a Foursquare user checks into one of the above establishments in the correct physical location, they get free access to FT content.

The History Channel did something completely different and equally awesome: whenever a Foursquare user checked in at a historically important location they got a limited edition badge for the game, plus a piece of tailored historical knowledge to go with the location. The promotion ran for the duration of a specific History Channel mini series, raising awareness of the programme and creating loyal History Channel viewers in the process.

Foursquare isn’t the only platform that you can leverage to increase people’s fondness for your brand.  It’s just the current totem of choice for the social media savvy user population.

So how are you going to bring social media glory stories to your golf course?  How about delivering historical information about great players who have scored highly on the course, when people check into your site – or unlocking exclusive footage of famous shots played there?

The key is in what you already do, of course.  Find your link between the social media platform of choice among golfers and golf club members and you’ve found the ground where you can grow your own social media glory story.  You can even incorporate Foursquare style unlocking in your own club site.  Why not create an interactive leaderboard where club members’ handicaps and most recent scores unlock collectable rewards, even special offers and one off discounts?

What you do is limited only by your imagination.  Tell your story in a way that gets your members buzzing and they’ll be booking rounds just to see if they can unlock new content!

Social Media Consultant

Social Media Consultant and International trainer

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Peter Wilkinson

About Peter Wilkinson

Managing Director of Panther Interactive Marketing a social media marketing agency. I am a social media marketing professional, Chartered Marketer and MSP® programme manager. I am passionate about social media and what it can bring to the organisation. Not just the external marketing side of social media strategy but also the way it can be used inside the organisation to engage the culture, fire up organisational energy which in turn will invigorate the brand energy realising real business value and measurable benefits. I speak on social media strategy at conferences internationally from London to Moscow to Marbella. Working at the highest level, I help leaders and companies understand how they should bring social media into their strategy and realise its potential. Panther Social Media offer a range of social media services from social media strategy development for external and internal marketing, social media recruitment strategy for HR and full programme management of transformational programmes to bring social media into a company’s culture with appropriate governance. Working with boards and chairman of large global corporations to small SME companies I bring an expert and practical perspective to developing a marketing mix for internal and external social media strategy, social media branding and social media marketing. Our social media strategy and marketing services cover the full spectrum from senior board briefing and director mentoring through social media strategy development to the full range of tactical services necessary for executing an internal and external social media strategy. I am founder of the LinkedIn group social media marketing UK #SMMUK. This is a vibrant and buzzing group for people who wish to find out more about social media strategy and marketing. Specialties Social Media Strategy, Internal and External - SMM board briefing, coaching & International speaking - Social Brand monitoring - Investigations - Reputation - SMM Brand energy transformational programmes - SMM into the marketing mix Digital marketing and Strategy Digital public relations Social media optimisation Search engine marketing Search engine optimisation PPC and Social PPC Message strategy Communications strategy Integrated communications Strategic marketing management
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