Ask Peter: To Be Good Leaders Do C Level Managers Need to Embrace the Social Media Conversation?

Social Media Consultant
SEnuke XCr: Download Now!
 Powered by Max Banner Ads 

The C Level Manager needs to understand the implications of social media strategy in order to understand her or his place within an organisation. As brand management is altered to behave in a more social network-esque fashion (teams and segmented offices are becoming a thing of the past as social media style communication assembles “taskforces” to address immediate business issues), the whole leadership role of the C Level manager has suddenly been amplified.

Simply put: Peter, Social Media Consultant suggests that all leaders need to be continuously engaged in the social media conversation. That enables them to do two things: first, to keep a constant finger on the current pulse of customer and stake holder opinion about the performance of the company; and second, to ensure that their findings are used to influence the behaviour of our previously mentioned taskforces.

The upshot of the new social media strategy is that communication is becoming the most valuable tool in any business’ box of tricks. As a brand exposes itself daily to multiple social media streams, it becomes the job of leaders to find and encourage excellent communicators in every area of the company.

It’s no longer the case that team leaders and departmental managers do all the talking for the brand. From the customer’s point of view, it is now the brand that speaks. Social media strategy points out the good leadership in these circumstances is entirely dependent on the ongoing social media conversation – in effect, the C Level Manager should be completely involved in that conversation so he or she knows both what customers and stake holders are feeling about the brand; and how his or her staff are equipped to hold up the brand’s end of the chat.

Social Media Consultant

Social Media Consultant and International trainer

Peter Wilkinson

About Peter Wilkinson

★★Marketing and Social Media Strategy, KPI and ROI | Marketing and Social Media Consultant | Trainer | Speaker | Blogger ★★Runs The Social Media Business Club | Jobs, projects to bid on training - www.socialmediamarketing.eu.com ★★Runs Marketing Freelancer Portal | www.socialmediabusiness.uk.com ★★Social media strategy blogger | www.socialmediastrategy.org.uk/blog ★★ Backpacker and lover of the outdoors | watch this space!
This entry was posted in Market Information and Trends, Peter Wilkinson, Social Media and Company Culture, Social Media and ROI, Social media for business and tagged , , , . Bookmark the permalink.

Leave a Reply

Links

Recent Post

RSS Marketing Jobs

Featured Listings