Category Archives: Social media marketing

Social media marketing in the modern age. Comments and posts from experts and practical examples

Strategic Marketing Mentor

Stratigic Marketing Mentor | Peter Wilkinson, helps CEO, directors and boards develop their marketing strategy. ‘The Social Company’ and company culture are providing companies with a means to develop competitive advantage. Using social media to drive innovation and company-customer collaboration is key. Peter runs board briefing sessions to full engagement programmes for senior directors. Continue reading

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Top SMM Presentations and Club Resources From The Social Media Business Club Meetings

Top SMM Presentations, Video, Photos and Club resources from the Social Media Business Club Meetings Continue reading

Posted in Social media business, Social Media Events, Social media marketing | Tagged , , , , | Leave a comment

Strengthen Your Reputation and Customer Relationship With Social Media

The reputation and relationship of your hotel with its customers used to take years to build up. Now you can do it on the spot by creating a social media presence for your business. Continue reading

Posted in Digital marketing, Social media for business, Social media for travel and leisure, Social media marketing | Tagged , , , , | Leave a comment

Social Media Management Tools and CRM sCRM

Do you know what sCRM is? It stands for socialmedia Customer Relations Management – and depending on who you talk to it is either the simplest or the trickiest bit of your social media strategy. Personally, I tend to think it’s pretty simple. After all, unless you’ve been doing business in the Stone Age, you will already have a good grasp both of customer relations and of the CRM software that makes it easier for you – adding socialmedia into the mix is simply the next logical progression. Continue reading

Posted in Social media customer services, Social media marketing, Social media strategy | Tagged , , | Leave a comment

Using Social Media for Maintaining Customer Service

Social Media for Maintaining Customer Service – Ultimately, social media in all its forms is a great tool for helping a business keep its levels of customer service high. All customer service, after all, is driven by the customer – and where the customer is in direct daily contact with a company through Facebook and Twitter activity, the business is able to keep an eye on its current reputation. Continue reading

Posted in Facebook advertising, Social Media Advertising, Social Media Business Strategy, Social media marketing, Twitter advertising | Tagged , , , , , | Leave a comment


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