Category Archives: Social media marketing

Social media marketing in the modern age. Comments and posts from experts and practical examples

Ask Peter: Why Should You Keep Social Media Social – How to Make Your Business Thrive on Discussion

There are two key facts with which a brand should be concerned:

1: There will always be occasions when the actions of the brand, as expressed through a delegate (an employee or a department) are not sufficiently satisfying to a customer; and

2: The best way to solve a problem is to talk about it.

In other words – when you engage your customers in solving the problems they encounter with your brand, that in itself becomes an act of brand advocacy. It also becomes a situation in which social media may be used to turn your apparently disgruntled consumer into a brand advocate. Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook advertising, LinkedIn advertising, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social media for business, Social media marketing, Social media strategy, Strategic marketing, Twitter advertising | Tagged , , , , | Leave a comment

Ask Peter: The 4 C’s of B2B Marketing and Social Media

The 4 C’s of B2B Marketing and Social Media Continue reading

Posted in B2B Marketing, B2B social media marketing, Derby social media, Digital marketing, Leicester social media, Marketing general, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media Courses, Social media for business, Social media marketing, Social media strategy, Strategic marketing | Tagged , , , , , , | 3 Comments

Ask Peter: How is Brand Advocacy is Driven in Successful Businesses?

There are several key drivers of brand advocacy. To understand the ways in which a company or client company can be made to better express its brand values throughout its ranks, it is important that we first understand how brand advocacy spreads within an environment. Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook advertising, LinkedIn advertising, Marketing Jobs, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social media marketing, Social Media Marketing Jobs, Social media strategy, Strategic marketing, Twitter advertising | Tagged , , , , | Leave a comment

Strategic Marketing Mentor

Stratigic Marketing Mentor | Peter Wilkinson, helps CEO, directors and boards develop their marketing strategy. ‘The Social Company’ and company culture are providing companies with a means to develop competitive advantage. Using social media to drive innovation and company-customer collaboration is key. Peter runs board briefing sessions to full engagement programmes for senior directors. Continue reading

Posted in Panther's people, Peter Wilkinson, Social media marketing | Tagged , , , , , | Leave a comment

Social Media Papers Written By Peter Wilkinson – Social Media, Organisational Energy, Branding and Programme Management

Social Media Papers Written By Peter Wilkinson

A series of papers written by Peter, the UK’s leading social media consultant

Social Media, Organisational Energy, Branding and Programme Management – Peter presented this paper at the Association of Project Management (APM) conference in London Continue reading

Posted in Peter Wilkinson, Social media , SEO & PPC, Social media agency, Social Media and Company Culture, Social Media and ROI, Social Media and The Marketing Mix, Social media branding, Social media for business, Social media marketing | Tagged , , , , | Leave a comment

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