Category Archives: Social media marketing

Social media marketing in the modern age. Comments and posts from experts and practical examples

Why Consistency is Important for Successful Brand Advocacy

Online social media training enables a brand to develop a consistency of tone and style across its organisation. This is extremely important for the overall image of the brand – which on the one hand may be inchoate, chaotic and … Continue reading

Posted in B2B social media marketing, Social media for business, Social Media for IT and Technology, Social media marketing, Social Media Marketing Basics Course, Social Media Marketing Jobs | Tagged , , , | Leave a comment

Empowering Your Brand Through Online Social Media Training

A brand is more than just a product, or a service, or a combination of the two. Your brand is a cumulative thing. It’s the effect of everything your employees say and do, as well as the experience your customers … Continue reading

Posted in B2B social media marketing, Social Media Case Studies, Social Media Courses, Social Media Deployment Course, Social media for business, Social Media for IT and Technology, Social media marketing, Social Media Marketing Basics Course, Social Media Marketing Jobs, Social Media Strategy Course, Training Courses - CPD Courses | Tagged , , , | Leave a comment

Using Social Media for Maintaining Customer Service

Social Media for Maintaining Customer Service – Ultimately, social media in all its forms is a great tool for helping a business keep its levels of customer service high. All customer service, after all, is driven by the customer – and where the customer is in direct daily contact with a company through Facebook and Twitter activity, the business is able to keep an eye on its current reputation. Continue reading

Posted in Facebook advertising, Social Media Advertising, Social Media Business Strategy, Social media marketing, Twitter advertising | Tagged , , , , , | Leave a comment

Using LinkedIn Advertising to Drive Successful Cross Platform Campaigns

LinkedIn has become a valuable string in the marketing manager’s bow. Since the site added more flexibility and functionality to the way it lets advertisers find their core markets, it has allowed B2B marketing consultants the space in which, and … Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook, Facebook advertising, LinkedIn advertising, Marketing Jobs, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social media marketing, Social Media Marketing Jobs, Social media strategy, Strategic marketing, Twitter advertising | Tagged , , | Leave a comment

The Anatomy of a Great LinkedIn Targeted Advert – What You Need to Know

Now LinkedIn has upped its game and delivered a much more refined business social graph for B2B marketers to take advantage of, the content of your adverts has become more important than ever. With a much higher percentage of potential … Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook, Facebook advertising, LinkedIn advertising, Marketing Jobs, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social media marketing, Social media strategy, Strategic marketing, Twitter advertising, YouTube advertising | Tagged , , | Leave a comment

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