Category Archives: Social Media and ROI

Social Media and ROI – This is the holy grail of social media. In the section you will find posts relating to social media and return on investment

Using LinkedIn Advertising to Drive Successful Cross Platform Campaigns

LinkedIn has become a valuable string in the marketing manager’s bow. Since the site added more flexibility and functionality to the way it lets advertisers find their core markets, it has allowed B2B marketing consultants the space in which, and … Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook, Facebook advertising, LinkedIn advertising, Marketing Jobs, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social media marketing, Social Media Marketing Jobs, Social media strategy, Strategic marketing, Twitter advertising | Tagged , , | Leave a comment

The Anatomy of a Great LinkedIn Targeted Advert – What You Need to Know

Now LinkedIn has upped its game and delivered a much more refined business social graph for B2B marketers to take advantage of, the content of your adverts has become more important than ever. With a much higher percentage of potential … Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook, Facebook advertising, LinkedIn advertising, Marketing Jobs, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social media marketing, Social media strategy, Strategic marketing, Twitter advertising, YouTube advertising | Tagged , , | Leave a comment

Calculating your clients Lifetime Value -CPC and ROI

CPC and ROI – Calculating Lifetime Value (LTV) or Lifetime Customer Value (LCV) There are two kinds of Lifetime Value measurement – absolute and relative. The first is very difficult to calculate; the second, very easy to calculate and in many ways more powerful than the first. The most difficult part of calculating LTV is deciding what a “lifetime” is. Lifetime Value is the value of the customer over the LifeCycle (if you don’t know what a LifeCycle is, you really should read up on it before reading this one). Continue reading

Posted in Social Media and ROI, Social Media Business Strategy, Social media customer services, Social media strategy | Tagged , , , , , , , , , , | 1 Comment

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