Category Archives: Social Media and ROI

Social Media and ROI – This is the holy grail of social media. In the section you will find posts relating to social media and return on investment

Brand Advocacy in the IT Sector | Paper Presentation By Peter Wilkinson In Moscow

This paper looks at how social media needs to be viewed and applied by brands with particular reference to the IT sector. It will consider what organisations need to do to drive brand advocacy and how this requires a more holistic view of the social media organisation. In particular the paper will focus on the use of the social media service desk as a driver of brand advocacy in the IT sector. Continue reading

Posted in Social Media and ROI, Social media branding, Social media for business, Social media strategy | Tagged , , , , , | Leave a comment

Social Media Innovation and Leadership | Social Media Papers Written By Peter Wilkinson

The main argument in this paper is that social media has become an enabler and enhancer of innovation inside companies. To take advantage of this the organisation needs to change its culture and way of working. New tools and a new mindset are required. Continue reading

Posted in Brand energy, Peter Wilkinson, Social Media and ROI, Social Media Business Strategy, Social media for business, Social media marketing, Social media strategy | Tagged , , , , | Leave a comment

Taking Stakeholder Management To The Next Level – Social Media, Organisational Energy, Branding and Programme Management

Social Media Papers Written By Peter Wilkinson: A series of papers written by Peter, the UK’s leading social media consultant.

Taking Stakeholder management To The Next Level – Social Media, Organisational Energy, Branding and Programme Management – Peter presented this paper at the Association of Project Management (APM) conference in London Continue reading

Posted in Social media , SEO & PPC, Social Media and ROI, Social media branding, Social media for business, Social media marketing | Tagged , , , , , | Leave a comment

Marketing ROI | Are you having trouble justifying your marketing plans and budgets to the BOSS?

Are you having trouble justifying your marketing plans and budgets to the BOSS? Are they troubling you with accountability issues and results? Since marketing is already the single largest expense for most companies, it becomes the center of attention in the financial division. Return on marketing investment or simply ROMI is the one thing your boss wants to discuss with you when you present your marketing plan. Continue reading

Posted in Digital marketing, Direct marketing, Marketing general, Social Media and ROI, Social Media Inside Companies, Strategic marketing | Tagged , , , , , , , , , , , , , , , | 5 Comments

Protected: How to Build Your Social Networking

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Posted in Social Media and Company Culture, Social Media and ROI, Social Media Marketing Basics Course, Strategic marketing, Training Courses - CPD Courses | Enter your password to view comments.

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