Category Archives: Social Media and ROI

Social Media and ROI – This is the holy grail of social media. In the section you will find posts relating to social media and return on investment

Are you having trouble justifying your marketing plans and budgets to the BOSS?

Are you having trouble justifying your marketing plans and budgets to the BOSS? Are they troubling you with accountability issues and results? Since marketing is already the single largest expense for most companies, it becomes the center of attention in the financial division. Return on marketing investment or simply ROMI is the one thing your boss wants to discuss with you when you present your marketing plan. Continue reading

Posted in Digital marketing, Direct marketing, Marketing general, Social Media and ROI, Social Media Inside Companies, Strategic marketing | Tagged , , , , , , , , , , , , , , , | 4 Comments

Ask Peter: Why Should You Keep Social Media Social – How to Make Your Business Thrive on Discussion

There are two key facts with which a brand should be concerned:

1: There will always be occasions when the actions of the brand, as expressed through a delegate (an employee or a department) are not sufficiently satisfying to a customer; and

2: The best way to solve a problem is to talk about it.

In other words – when you engage your customers in solving the problems they encounter with your brand, that in itself becomes an act of brand advocacy. It also becomes a situation in which social media may be used to turn your apparently disgruntled consumer into a brand advocate. Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook advertising, LinkedIn advertising, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social media for business, Social media marketing, Social media strategy, Strategic marketing, Twitter advertising | Tagged , , , , | Leave a comment

Ask Peter: The 4 C’s of B2B Marketing and Social Media

The 4 C’s of B2B Marketing and Social Media Continue reading

Posted in B2B Marketing, B2B social media marketing, Derby social media, Digital marketing, Leicester social media, Marketing general, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media Courses, Social media for business, Social media marketing, Social media strategy, Strategic marketing | Tagged , , , , , , | 3 Comments

Ask Peter: How Does Social Media Learning Translate to Advanced Customer Service?

Do you remember your first day in your first few jobs? If you do, and if you are honest with yourself, there’s a fair bet that your overriding emotion was one of fear. Remember sitting there looking at the phone ringing on your desk, and wondering what on earth you would say to the questions you got once you picked it up? Or how about wandering disconsolately around a shop floor trying to remember the stuff your supervisor told you as your first customer query heaves into view. Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook, Facebook advertising, LinkedIn advertising, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social Media Marketing Jobs, Social media strategy, Strategic marketing, Twitter advertising | Tagged , , , , | Leave a comment

Ask Peter: How is Brand Advocacy is Driven in Successful Businesses?

There are several key drivers of brand advocacy. To understand the ways in which a company or client company can be made to better express its brand values throughout its ranks, it is important that we first understand how brand advocacy spreads within an environment. Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook advertising, LinkedIn advertising, Marketing Jobs, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social media marketing, Social Media Marketing Jobs, Social media strategy, Strategic marketing, Twitter advertising | Tagged , , , , | Leave a comment

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