Category Archives: Social Media and ROI

Social Media and ROI – This is the holy grail of social media. In the section you will find posts relating to social media and return on investment

Calculating your clients Lifetime Value -CPC and ROI

CPC and ROI – Calculating Lifetime Value (LTV) or Lifetime Customer Value (LCV) There are two kinds of Lifetime Value measurement – absolute and relative. The first is very difficult to calculate; the second, very easy to calculate and in many ways more powerful than the first. The most difficult part of calculating LTV is deciding what a “lifetime” is. Lifetime Value is the value of the customer over the LifeCycle (if you don’t know what a LifeCycle is, you really should read up on it before reading this one). Continue reading

Posted in Social Media and ROI, Social Media Business Strategy, Social media customer services, Social media strategy | Tagged , , , , , , , , , , | 1 Comment

Links

Recent Post

RSS Marketing Jobs

Featured Listings