Category Archives: Social Media and ROI

Social Media and ROI – This is the holy grail of social media. In the section you will find posts relating to social media and return on investment

Social Media Innovation and Leadership | Social Media Papers Written By Peter Wilkinson

Social Media Innovation and Leadership: What Part Does Social Media Play in Innovation and Leadership of the Innovation Process? Peter presented this at the House of Lords in London Continue reading

Posted in Brand energy, Peter Wilkinson, Social Media and ROI, Social Media Business Strategy, Social media for business, Social media marketing, Social media strategy | Tagged , , , , | Leave a comment

Ask Peter: Reciprocal Learning and Business Training – How Does Social Media Cut Both Ways?

One of the most concrete ways to consolidate something you have just learned is to write about it, or to try to teach it to someone else. Either occupation requires that you arrange the information you have been given in a way that can make sense to a third person – and you can’t communicate effectively with a third person unless you fully understand what you are saying. Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook, Facebook advertising, LinkedIn advertising, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social media for business, Social media strategy, Strategic marketing, Twitter advertising | Tagged , , , , | Leave a comment

Peter Wilkinson Speaking at the IT Conference in Moscow

Peter Wilkinson Speaking at the IT Conference in Moscow Continue reading

Posted in B2B Marketing, B2B social media marketing, Peter Wilkinson, Social Media and ROI, Social Media and The Marketing Mix, Social media branding, Social Media for IT and Technology | Tagged , , , , | Leave a comment

Are you having trouble justifying your marketing plans and budgets to the BOSS?

Are you having trouble justifying your marketing plans and budgets to the BOSS? Are they troubling you with accountability issues and results? Since marketing is already the single largest expense for most companies, it becomes the center of attention in the financial division. Return on marketing investment or simply ROMI is the one thing your boss wants to discuss with you when you present your marketing plan. Continue reading

Posted in Digital marketing, Direct marketing, Marketing general, Social Media and ROI, Social Media Inside Companies, Strategic marketing | Tagged , , , , , , , , , , , , , , , | 4 Comments

Ask Peter: Why Should You Keep Social Media Social – How to Make Your Business Thrive on Discussion

There are two key facts with which a brand should be concerned:

1: There will always be occasions when the actions of the brand, as expressed through a delegate (an employee or a department) are not sufficiently satisfying to a customer; and

2: The best way to solve a problem is to talk about it.

In other words – when you engage your customers in solving the problems they encounter with your brand, that in itself becomes an act of brand advocacy. It also becomes a situation in which social media may be used to turn your apparently disgruntled consumer into a brand advocate. Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook advertising, LinkedIn advertising, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social media for business, Social media marketing, Social media strategy, Strategic marketing, Twitter advertising | Tagged , , , , | Leave a comment

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