Category Archives: Emotional marketing

With the rise of social media emotional marketing has come into it own. Here you will find the latest thinking on emotional marketing and how it should be applied

Social media for internal marketing in legal practices

You can use social media for internal marketing? Yes you can, and for more than just advertising jobs between departments. Social media technology is rapidly firing everything we do on the net, it’s making emails redundant as more and more companies switch to the more reactive and multi platform nature of social media Continue reading

Posted in Brand energy, Design for social and web, Digital marketing, Direct marketing, Emotional marketing, Employer Branding Strategy and Social Media Business, Social media agency, Social Media and Company Culture, Social Media and ROI, Social Media and The Marketing Mix, Social media business, Social Media Business Strategy, Social media business training, Social media customer services, Social media for business, Social media HR, Social media in programme management, Social Media Marketing for Solicitors, Social media strategy | Tagged , , , , | Leave a comment

Are B2B buyers just robotic, emotionless stuffed shirts?

Are B2B buyers just robotic, emotionless stuffed shirts?

In the strategic context of website design and content with a view to positioning this for the B2B market. I feel we first need to ask a question. Are B2B buyers’ emotionless, robotic stuffed shirts that compute rational purchasing decisions based on quantifiable metrics and measurable returns on investment like increased profitability, cost reductions, and enhanced productivity?
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Posted in B2B Marketing, B2B social media marketing, Emotional marketing, Market Information and Trends, Marketing general, Social Media and ROI | Tagged , , , , , , , , , , | 11 Comments

Emotions that add the most force to your sales or marketing

Emotions that add the most force to your sales or marketing – See the top ten feelings to evoke when marketing. Continue reading

Posted in Emotional marketing, Marketing general, Social Media and ROI, Social Media Inside Companies, Social media marketing | Tagged , , , , , , , , , | 19 Comments

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