Category Archives: B2B social media marketing

Here you will find conversations and posts bout B2B social media marketing

Ask Peter: Reciprocal Learning and Business Training – How Does Social Media Cut Both Ways?

One of the most concrete ways to consolidate something you have just learned is to write about it, or to try to teach it to someone else. Either occupation requires that you arrange the information you have been given in a way that can make sense to a third person – and you can’t communicate effectively with a third person unless you fully understand what you are saying. Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook, Facebook advertising, LinkedIn advertising, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social media for business, Social media strategy, Strategic marketing, Twitter advertising | Tagged , , , , | Leave a comment

Peter Wilkinson Speaking at the IT Conference in Moscow

Peter Wilkinson Speaking at the IT Conference in Moscow Continue reading

Posted in B2B Marketing, B2B social media marketing, Peter Wilkinson, Social Media and ROI, Social Media and The Marketing Mix, Social media branding, Social Media for IT and Technology | Tagged , , , , | Leave a comment

Ask Peter: Why Should You Keep Social Media Social – How to Make Your Business Thrive on Discussion

There are two key facts with which a brand should be concerned:

1: There will always be occasions when the actions of the brand, as expressed through a delegate (an employee or a department) are not sufficiently satisfying to a customer; and

2: The best way to solve a problem is to talk about it.

In other words – when you engage your customers in solving the problems they encounter with your brand, that in itself becomes an act of brand advocacy. It also becomes a situation in which social media may be used to turn your apparently disgruntled consumer into a brand advocate. Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook advertising, LinkedIn advertising, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social media for business, Social media marketing, Social media strategy, Strategic marketing, Twitter advertising | Tagged , , , , | Leave a comment

Ask Peter: The 4 C’s of B2B Marketing and Social Media

The 4 C’s of B2B Marketing and Social Media Continue reading

Posted in B2B Marketing, B2B social media marketing, Derby social media, Digital marketing, Leicester social media, Marketing general, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media Courses, Social media for business, Social media marketing, Social media strategy, Strategic marketing | Tagged , , , , , , | 3 Comments

Ask Peter: How Does Social Media Learning Translate to Advanced Customer Service?

Do you remember your first day in your first few jobs? If you do, and if you are honest with yourself, there’s a fair bet that your overriding emotion was one of fear. Remember sitting there looking at the phone ringing on your desk, and wondering what on earth you would say to the questions you got once you picked it up? Or how about wandering disconsolately around a shop floor trying to remember the stuff your supervisor told you as your first customer query heaves into view. Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook, Facebook advertising, LinkedIn advertising, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social Media Marketing Jobs, Social media strategy, Strategic marketing, Twitter advertising | Tagged , , , , | Leave a comment

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