Category Archives: B2B social media marketing

Here you will find conversations and posts bout B2B social media marketing

Ask Peter – Truth and Lies: How does Branding Need To Change To Make a Company Survive

It’s a funny thing, branding. For decades, potentially for a whole century, businesses have sold to the public on the basis of a created persona – a feeling, if you like, which the customer is supposed to identify with. The brand develops itself as funky, or trendy, or reliable, or established and sophisticated – and the target market flocks under its banner accordingly. Continue reading

Posted in B2B Marketing, B2B social media marketing, Social media , SEO & PPC, Social Media Advertising, Social Media and Company Culture, Social Media and ROI, Social Media and The Marketing Mix, Social media branding, Social media for business, Social Media for IT and Technology, Social media strategy | Tagged , , , , , , , | Leave a comment

Ask Peter: Reciprocal Learning and Business Training – How Does Social Media Cut Both Ways?

One of the most concrete ways to consolidate something you have just learned is to write about it, or to try to teach it to someone else. Either occupation requires that you arrange the information you have been given in a way that can make sense to a third person – and you can’t communicate effectively with a third person unless you fully understand what you are saying. Continue reading

Posted in B2B Marketing, B2B social media marketing, Digital marketing, Facebook, Facebook advertising, LinkedIn advertising, Social media , SEO & PPC, Social Media Advertising, Social Media and ROI, Social Media and The Marketing Mix, Social media for business, Social media strategy, Strategic marketing, Twitter advertising | Tagged , , , , | Leave a comment

Peter Wilkinson Speaking at the IT Conference in Moscow

Peter Wilkinson Speaking at the IT Conference in Moscow Continue reading

Posted in B2B Marketing, B2B social media marketing, Peter Wilkinson, Social Media and ROI, Social Media and The Marketing Mix, Social media branding, Social Media for IT and Technology | Tagged , , , , | Leave a comment

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