Category Archives: B2B social media marketing

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Ask Peter – Truth and Lies: How does Branding Need To Change To Make a Company Survive

It’s a funny thing, branding. For decades, potentially for a whole century, businesses have sold to the public on the basis of a created persona – a feeling, if you like, which the customer is supposed to identify with. The brand develops itself as funky, or trendy, or reliable, or established and sophisticated – and the target market flocks under its banner accordingly. Continue reading

Posted in B2B Marketing, B2B social media marketing, Social media , SEO & PPC, Social Media Advertising, Social Media and Company Culture, Social Media and ROI, Social Media and The Marketing Mix, Social media branding, Social media for business, Social Media for IT and Technology, Social media strategy | Tagged , , , , , , , | Leave a comment


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