2015 – The Year to Marry Social Media, Local/Location Marketing and Mobile into a Marketing Powerhouse Strategy
March 24, 2015 0 Comments
I’d advise transparent interaction and action in all cases of bad comments in your social media stream. Lead by example and brand your golf course as a place where criticism is encouraged and acted upon. It’s the old mantra but it still works: “we do everything we can to make your golfing experience as faultless as possible. If for any reason you feel we have failed, please help us to make things better.” Works every time. Continue reading
March 19, 2015 0 Comments
Power words for emotional marketinghttp://www.freereports.net/powerwords.html
Here is a handy list of power words to help you with creating ad copy. People on the internet, for the most part, will buy from you first based on emotion.
This paper looks at how social media needs to be viewed and applied by brands with particular reference to the IT sector. It will consider what organisations need to do to drive brand advocacy and how this requires a more holistic view of the social media organisation. In particular the paper will focus on the use of the social media service desk as a driver of brand advocacy in the IT sector. Continue reading
February 26, 2015 0 Comments