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2015 – The Year to Marry Social Media, Local/Location Marketing and Mobile into a Marketing Powerhouse Strategy

Local Online Marketing and “So | Lo | Mo” Social Local Mobile Marketing….Will This Drive Your Sales?

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March 24, 2015 0 Comments

Social Media Optimization

Peter Wilkinson and His Team | Marketing Help Desk, Online Marketing Consultancy And The Social Media Business Club

Peter Wilkinson and His Team | Marketing Help Desk, Online Marketing Consultancy And The Social Media Business Club

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March 19, 2015 1 Comment

Protected: Building Social Media Into Your Company

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March 18, 2015 Enter your password to view comments.

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Brand Advocacy in the IT Sector | Paper Presentation By Peter Wilkinson In Moscow

This paper looks at how social media needs to be viewed and applied by brands with particular reference to the IT sector. It will consider what organisations need to do to drive brand advocacy and how this requires a more holistic view of the social media organisation. In particular the paper will focus on the use of the social media service desk as a driver of brand advocacy in the IT sector. Continue reading

February 26, 2015 0 Comments

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Social Media Innovation and Leadership | Social Media Papers Written By Peter Wilkinson

The main argument in this paper is that social media has become an enabler and enhancer of innovation inside companies. To take advantage of this the organisation needs to change its culture and way of working. New tools and a new mindset are required. Continue reading

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