Ask Peter: The Street or the Company: Where will you find a Brand Advocate?
Street level advertising is the most powerful in the world. When people you know and trust put the word in your ear, you listen. Expert opinions count double, minimum, for the aspiring user of a certain class of product – whether that product is a phone, or a camera, or a surfboard, or a pair of shoes. Wherever there are experts whose use of a type of thing causes others to want to be able to do the same, there is fruitful ground for targeted brand advocacy. Continue reading
March 9, 2014 0 Comments