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Promote Your Business, Demonstrate your Knowledge and Help Other People

Promote Your Business, Demonstrate your Knowledge and Help Other People Continue reading

April 12, 2014 0 Comments

How To Use Twitter effectively to Market your brand

Twitter has been the most recent craze in the world of social networking. In the last few years Twitter has not only conquered social media but also emerged as a giant tool in brand building and … Continue reading

April 11, 2014 0 Comments

Law firms should be using social media for managing the reputation

Bad news travels way too quickly, it always has and in the information age it travels even faster.  A single slip up by a solicitor and the whole of your company’s reputation starts to wobble – but online (this is … Continue reading

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Emotional marketing is the most powerful way to increase market share and create undying brand loyalty.

The most powerful way to increase market share and create undying brand loyalty is with Emotional marketing . However, if you do it wrong, you can spend millions on advertising that actually talks people out of buying! In “Ogilvy on Advertising”, David Ogilvy discusses a study done by a former research director at Ford. Automotive ads were placed in every other copy of the Reader’s Digest. At the end of the year, more cars were purchased by people who had not been exposed to the ad! Use emotional marketing correctly and you’ll create Irresistible brand that builds long lasting relationships with loyal brand customers. However, if you use emotional marketing incorrectly, you’ll drive people away and erode your market share. Here are five of the most harmful emotional marketing mistakes, and they are a lot more common than you might think!! Continue reading

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Peter Wilkinson Panther Social Media

What can Social Media Advertising do for Business?

Despite the large amount of opportunities that social media has made available for online business owners, only the professional entrepreneurs appear to be applying their knowledge in online advertising Continue reading

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