Peter Profile Oct 2014 640 sq

Are you having trouble justifying your marketing plans and budgets to the BOSS?

Are you having trouble justifying your marketing plans and budgets to the BOSS? Are they troubling you with accountability issues and results? Since marketing is already the single largest expense for most companies, it becomes the center of attention in the financial division. Return on marketing investment or simply ROMI is the one thing your boss wants to discuss with you when you present your marketing plan. Continue reading

November 17, 2014 4 Comments

Social Media Consultant

Ask Peter: How Does Social Media Learning Translate to Advanced Customer Service?

Do you remember your first day in your first few jobs? If you do, and if you are honest with yourself, there’s a fair bet that your overriding emotion was one of fear. Remember sitting there looking at the phone ringing on your desk, and wondering what on earth you would say to the questions you got once you picked it up? Or how about wandering disconsolately around a shop floor trying to remember the stuff your supervisor told you as your first customer query heaves into view. Continue reading

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Social Media Consultant

Ask Peter: How is Brand Advocacy is Driven in Successful Businesses?

There are several key drivers of brand advocacy. To understand the ways in which a company or client company can be made to better express its brand values throughout its ranks, it is important that we first understand how brand advocacy spreads within an environment. Continue reading

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CRM For Retail And Retailer Brand Loyalty is The Corner Stone of Any Retail Marketing Strategy

CRM for retail and retailer brand loyalty is the corner stone of any retail marketing strategy. Loyalty in any market or sector is about delivering on a brand promise consistently. This could not be truer in the retail sector. Continue reading

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SAP CRM with a 360-degree single customer view – Why do we need it?

SAP CRM with a 360-degree single customer view – Why do we need it? Most CRM technologies and technicians are starting to focus on a single customer information view and how they can make their systems and strategy more effective on the operational level. Continue reading

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