Peter Profile Oct 2014 640 sq

Are you having trouble justifying your marketing plans and budgets to the BOSS?

Are you having trouble justifying your marketing plans and budgets to the BOSS? Are they troubling you with accountability issues and results? Since marketing is already the single largest expense for most companies, it becomes the center of attention in the financial division. Return on marketing investment or simply ROMI is the one thing your boss wants to discuss with you when you present your marketing plan. Continue reading

November 17, 2014 4 Comments

Social Media Consultant

Ask Peter: Why Should You Keep Social Media Social – How to Make Your Business Thrive on Discussion

There are two key facts with which a brand should be concerned:

1: There will always be occasions when the actions of the brand, as expressed through a delegate (an employee or a department) are not sufficiently satisfying to a customer; and

2: The best way to solve a problem is to talk about it.

In other words – when you engage your customers in solving the problems they encounter with your brand, that in itself becomes an act of brand advocacy. It also becomes a situation in which social media may be used to turn your apparently disgruntled consumer into a brand advocate. Continue reading

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Social Media Consultant

Ask Peter: The 4 C’s of B2B Marketing and Social Media

The 4 C’s of B2B Marketing and Social Media Continue reading

3 Comments

Social Media Consultant

Ask Peter: Social Media Training in London for Newcomers

Panther Interactive Marketing offers specialist social media training. Their courses are specifically designed for businesses in London. Panther can guide newcomers to social media through the maze of social media setup and demonstrate how you can make it work successfully for your business. Continue reading

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Social Media Consultant

Ask Peter: How Does Social Media Learning Translate to Advanced Customer Service?

Do you remember your first day in your first few jobs? If you do, and if you are honest with yourself, there’s a fair bet that your overriding emotion was one of fear. Remember sitting there looking at the phone ringing on your desk, and wondering what on earth you would say to the questions you got once you picked it up? Or how about wandering disconsolately around a shop floor trying to remember the stuff your supervisor told you as your first customer query heaves into view. Continue reading

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