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Social Media Business Club

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Social Media Business Club We will be running another lightning speakers and war games meeting – The following is the last one we run, so you know what you will be letting yourself in for! Have … Continue reading

January 26, 2015 0 Comments

Peter Profile Oct 2014 640 sq

Engaging the Social Culture to Drive Brand Advocacy

Peter Profile Oct 2014 640 sq

  Engaging the Social Culture to Drive Brand Advocacy A series of papers written by Peter, the UK’s leading social media consultant Peter presented this paper at a major IT conference in Moscow – for a copy email support@socialmediastrategy.org.uk   Index Introduction 1.0 Key … Continue reading

January 25, 2015 0 Comments

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Marketing ROI | Are you having trouble justifying your marketing plans and budgets to the BOSS?

Are you having trouble justifying your marketing plans and budgets to the BOSS? Are they troubling you with accountability issues and results? Since marketing is already the single largest expense for most companies, it becomes the center of attention in the financial division. Return on marketing investment or simply ROMI is the one thing your boss wants to discuss with you when you present your marketing plan. Continue reading

January 24, 2015 4 Comments

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Social media strategy – Driving the brand advocacy of learning

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Social media strategy – Driving the brand advocacy of learning Social media strategy – Driving the brand advocacy of learning, Peter Wilkinson explains how social media can be used to help establish a brand for your learning function and then … Continue reading

January 23, 2015 0 Comments

Social Media Consultant

Ask Peter: Learn To Be Loud – Should Your Brand be using a Message Amplifier?

The concept of the brand advocate is gaining strength and currency as forward-thinking businesses realise just how little trust reposes in their relationship with their consumers. That’s a truth we’ve always had hovering over us of course – but with the dawn of the age of social media it has become something we can no longer afford to ignore. The brand advocate is not employed by the company, nor yet is he or she in any way beholden to it. So when he or she opens his or her mouth in praise of the brand and its products – people listen. Continue reading

January 22, 2015 0 Comments


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