Social media has ignited a revolution in how companies interact with their customers and business partners by offering a more interactive and personal way in which to build relationship and engage in online conversations that define a company’s presence on … Continue reading
February 6, 2012 0 Comments
The onset of the digital age has not changed the core principles of markets, even though online advertising campaigns use different concepts for their delivery. Online marketing can be targeted more precisely than TV or press campaigns, and devices like … Continue reading
February 2, 2012 0 Comments
Your social media presence is defined not by how many people “like” you but by how often and how well people talk about you. Chatter is everything. Having a big like list and loads of followers is like having a huge address book, full of the names and numbers of people you met at various parties. You can’t remember who they are, what they do or why you even have their number. Continue reading
The principles by which that desire is expressed are, and have always been, about influence. The mechanics of that influence have changed out of necessity, usually to keep pace with new technology and social environments. Like social media. Facebook marketing and Twitter marketing are the latest in a long line of influencing techniques, stretching all the way back to a man on a travelling sales wagon pitching the virtues of his particular brand of hair cream. Continue reading
February 1, 2012 0 Comments
The danger, as I said at the start of this post, lies in the potential for Facebook and Twitter to be used to propagate bad customer experiences very quickly. Continue reading
January 31, 2012 0 Comments
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Nick
Emotions sell, and words elicit emotion. Customers validate their purchase using the benefits and testimonials listed on the sales page.
