2015 – The Year to Marry Social Media, Local/Location Marketing and Mobile into a Marketing Powerhouse Strategy
March 24, 2015 0 Comments
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March 18, 2015 Enter your password to view comments.
This paper looks at how social media needs to be viewed and applied by brands with particular reference to the IT sector. It will consider what organisations need to do to drive brand advocacy and how this requires a more holistic view of the social media organisation. In particular the paper will focus on the use of the social media service desk as a driver of brand advocacy in the IT sector. Continue reading
February 26, 2015 0 Comments
The main argument in this paper is that social media has become an enabler and enhancer of innovation inside companies. To take advantage of this the organisation needs to change its culture and way of working. New tools and a new mindset are required. Continue reading