Social Media Optimization

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February 26, 2015 1 Comment

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Brand Advocacy in the IT Sector | Paper Presentation By Peter Wilkinson In Moscow

This paper looks at how social media needs to be viewed and applied by brands with particular reference to the IT sector. It will consider what organisations need to do to drive brand advocacy and how this requires a more holistic view of the social media organisation. In particular the paper will focus on the use of the social media service desk as a driver of brand advocacy in the IT sector. Continue reading

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Social Media Innovation and Leadership | Social Media Papers Written By Peter Wilkinson

The main argument in this paper is that social media has become an enabler and enhancer of innovation inside companies. To take advantage of this the organisation needs to change its culture and way of working. New tools and a new mindset are required. Continue reading

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Taking Stakeholder Management To The Next Level – Social Media, Organisational Energy, Branding and Programme Management

Social Media Papers Written By Peter Wilkinson: A series of papers written by Peter, the UK’s leading social media consultant.

Taking Stakeholder management To The Next Level – Social Media, Organisational Energy, Branding and Programme Management – Peter presented this paper at the Association of Project Management (APM) conference in London Continue reading

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Marketing Help Desk | For The Times You Are Having a Hair Pulling Moment

Man pulling haIir 163 by 169

Marketing Help Desk | For The Times You Are Having a Hair Pulling Moment I know you are busy so I will make this quick. We run a marketing, digital marketing and social media marketing help … Continue reading

February 11, 2015 0 Comments


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