B2B Social Media | digital agency
Phone : 00 44 (0) 208 144 2304
Phone : 00 44 (0) 115 714 0600
Mobile : 00 44 (0) 7930 330125
Here are the reasons why you should be using social media in your B2B marketing mix.
Better client relationships | higher USP awareness | improved customer service | more sales | better profits |
1. Your clients are all using social media
2. Your competitors are using social media marketing
3. Social media needs to be blended in the mix with traditional media
4. Things are being said about you in social media
5. Social media builds relationships
6. Social media engages customers and prospects in conversation
7. Traditional marketing is impersonal - you are just shouting
8. Social media is human - you are engaging in conversation
9. Social media exposes your brand to a range of targeted demographics
10. Today’s consumers and employees are already using social media
11. Blogs establish your firm as a thought leader and build your brand
12. Blogs differentiate your firm in ways that matter to customers
13. Blogs enhance search engine visibility (SEO)
14. Blogs provide a forum for new ideas to improve products and services
15. Blogs attract new customers
16. Blogs offer a new channel for customer service
17. Social media enables you to reach customers at the moment they want to talk or buy
18. Social media adapters will outflank the competition
19. Social media inspires brand evangelists
20. Non participation leaves companies helpless in the face of negative press or buzz 21. Social media can have measured ROI
22. Traditional marketing can no longer work alone
23. Social media works in the trenches with the story tellers
24. Social media fosters teamwork and builds morale
25. Social media is critical for internal marketing
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
B2B social media
Our B2B socialmedia strategies allow you to develop a cost effective and targeted solution that can blend with your existing B2B marketing for an enhanced return on your investment. With all of your potential business partners and B2B clients already using social networks and social media to maintain a presence on the internet, your own B2B socialmedia strategy is key in securing and maintaining strong business to business relationships.
Well targeted use of the existing social media platforms – plus of course keeping your eyes open for the next big thing – will help you to build a better quality of B2B relationships. Active use of social media sites can even help you to influence the behaviour of the marketplace in your favour.
You’ll be able to build new business relationships; meet new clients; and foster an environment in which other businesses are actively engaged in recommending and promoting your products and services. Our B2B socialmedia packages will boost awareness of the services you provide and the products you sell, driving complementary businesses to ally with you in the ongoing fight to maintain a profitable and visible internet presence.
If you don’t have the time to update your business blog; if you haven’t managed to fully develop your LinkedIn profile; or if you have yet to find a day to attend a business networking event and develop the new contacts you need: then you should be thinking about a B2B socialmedia partner. The bottom lines is this: without active daily engagement in the world of social media, your business runs a real danger of being left out in the cold.
As more and more clients, customers and complementary businesses put more and more of their time and energy into using and developing social media networks, any business that hasn’t got off the ground starts to run the risk of falling too far behind. You need to use the same communications tools that your clients and customers use or you can’t speak with them, effectively – it’s as simple as that.
For more information on Panther’s B2B socialmedia packages, please contact us today.
read moreSure. However, regardless of industry, there is always something to learn from a company that has developed and executed a marketing campaign successfully.
Here is the first secret - Develop a social media marketing strategy as part of your over marketing strategy and marketing mix.
The second secret for effective B2B social media marketing is blending the best marketing mix with social media in the mix. The majority of companies we work with have many vertical markets. The social media blend in the marketing mix will be different for each vertical market. Key to success is understanding your markets. Where they are using social media, what level of exposure the market has to social media and how they use social media.
B2B companies will normally start with a focus on their blog. Driving their SEO and social media optimisation (SMO) from their blog. Blending this with their LinkedIn, other social media assets. The social media part of the mix will need to blend seamlessly with the other digital and traditional parts of the mix. The email marketing, traditional and digital PR, off line advertising and LinkedIn | other social PPC need to all blend together
The third secret is having an effective listening and monitoring system. There are many tools that can help a company collect this conversational data (including Radian6 and Filtrbox). You will be able to better determine the needs of your most important clients by listening. Good B2B companies have always listened to their clients. Great B2B companies have always taken it one step further and listened to their competitors’ clients.
The explosion of social media has made this “downstream” listening much more practical and real-time. If your company provides a component like a rollerball for a Blackberry it’s important to listen to end users likes and dislikes — that way you can stay ahead of the game and you aren’t solely dependent on your buyer’s secondhand information. You can even help provide some of this information to your buyer and become an even more valued partner. Once you’re close to mastering this type of social media listening skill, the next step is to listen to your competitors’ clients. Discerning noticeable customer gaps will ultimately put you in a position to fill these gaps and win new business as a result.
Call 0115 714 0600 or email info@panther.org.uk to find out what social media marketing services we can package for you and how they can help you improver your brand and sales. Alternatively look at our standard packages.
